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CompanyProfile

PaaS leader brings BNPL expertise to U.S. market

n 2015, three experienced payments industry vet-
erans formed APEXX Global, a processor-agnostic,
one-stop shop designed to address all merchant
I service requirements. Co-founders Rodney Bain,
CSO; Peter Keenan, CEO; and Toreson Lloyd, CCO,
wanted to create an alternative to legacy systems, opaque
pricing and substandard service. Their vision took shape
in 2016 as the team began to develop its payment gateway
and payments-as-a-service (PaaS) platform and establish
partnerships and integrations with acquirers and service ISO/MLS contact:
providers around the world. James Olver

James Olver, global head of sales at APEXX, described Global Head of Sales
APEXX as a holistic, economic platform that facilitates
face-to-face transactions as well as ecommerce and inte- james@apexx.global
grates to ancillary services to further streamline merchant 44-020-8133-1911
services. These additional services include EPOS systems,
VAT calculation tools, AML management services, bank- https://apexx.global/
ing services, foreign exchange platforms, and fraud and
chargeback management tools, he stated.
cludes an integrated BNPL solution with more than 14
APEXX acts as a PaaS platform combining all the world's BNPL providers, which will enable participating mer-
acquirers, gateways, shopping carts, and alternative pay- chants, ISOs and PSPs to access multiple BNPL providers
ment methods into a single integration, Olver added. across more than 40 markets through a single consolidat-
APEXX consults its enterprise level customers to consoli- ed API, noted APEXX co-founder and CSO, Rodney Bain.
date their global payment service provider relationships,
and display all their reporting and transactional data in Bain observed that payment service providers want to de-
a single interface. liver relevant and timely solutions to their customers and
A most disruptive time frequently struggle with the speed of change, particularly
in the BNPL space. “At APEXX Global, we’re confident in
In 2017 APEXX entered the market, scooping up pay- our ability to aid the U.S.’s fragmented and rapidly grow-
ments innovation awards, including its first Most Disrup- ing demand for cutting-edge payments solutions through
tive Payment Technology award in the Payments Awards our single-stop platform of leading payments providers,”
held in the UK. Expansion continued over the next few he stated.
years as the company added partners, increased its base
and became the first UK-based gateway to support the Enhancing BNPL
Russian MIR card scheme. These innovations and the Bain further noted that the global B2C ecommerce market
launch of the company’s Surcharge Inspector solution, led is set to reach $6.54 trillion by 2023, and online shopping
to APEXX reprising its Most Disruptive Payment Solution is one of the most popular online activities in the nation.
honor in 2018. A poor checkout experience puts ecommerce businesses
at risk of losing billions in potential revenue, he stated,
APEXX noted that it completed a $10 million Series A adding that APEXX’s unique API and orchestration plat-
funding round in 2020, shortly before the COVID-19 out- form is a timely alternative to outdated, cumbersome
break and continued to develop groundbreaking prod- legacy systems and processes. In the face of growing U.S.
ucts despite pandemic-related challenges. The company adoption of BNPL, Bain affirmed that APEXX Global is
credited strategic partners PayPal and the PayPal Com- well-equipped to handle the coming wave.
merce Platform and processing partners ASOS, Avon and
other Tier 1 merchants, for helping to scale its payments APEXX takes an agnostic approach to partnerships, Bain
orchestration platform. noted, and works with many different solutions providers

U.S. market launch across the payments industry. The company's approach
creates a more efficient and cost-effective solution that
In January 2022, APEXX Global disclosed plans to help cuts through the complexity of e-payments and leaves
new and existing payment services providers meet grow- behind legacy technology systems, he said, adding that
ing demand for buy now, pay later (BNPL) solutions with its mission is to help businesses grow by reducing unnec-
advanced technologies and seamless integrations. The essary costs, increasing conversion rates and simplifying
company’s global payment orchestration platform in- the global payment ecosystem.
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