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Supporting retailers territory, leaving them with little choice but to explore the
many options available at their fingertips.
in the year ahead To offer POS financing to their customers, retailers can

embrace a combination of offline and online payment
options that can seamlessly blend both channels with
innovative and frictionless lendtech solutions. Not only do
retailers get the best of both worlds, with a perfect blend of
in-store and ecommerce experiences, they can unlock new
sales opportunities.

How to make it happen
So, what can retailers do to create more customer payment
choices, including POS finance, at their online or physical
checkout? The solution is surprisingly simple. There's no
need to install new POS terminals in-store or to contract
with multiple payment solution providers to offer different
payment methods.
By James Bradley These days, POS finance solutions can be easily integrated
DivideBuy into retailers' existing platforms, with no disruption to
their operations. In many cases, all it takes is a simple POS
he way people pay has transformed over the credit plugin, and retailers can begin to offer interest-free
last few years, perhaps for good. It's fair to say finance in their existing checkout system.
that consumer spending habits have well and
T truly embraced ecommerce in all its forms, These solutions can be implemented at the retailer's
whether it's shopping on their mobiles, click and collect, checkout alongside popular shopping carts like
or enjoying the convenience of credit finance for custom- WooCommerce and Shopify. Retailers can choose to either
ers at the checkout. integrate solutions into their systems themselves or have
a provider do it on their behalf. It's important to seek a
If retailers need evidence that offering POS finance will company that offers reliable support that provides the
benefit their businesses, success during Black Friday, right guidance and expert advice to make the most of
Cyber Monday and Cyber Week 2021 is just one of several interest-free credit.
indicators of what a big hit interest-free credit is with
shoppers. Fintech news reported on Dec. 2, 2021, that there According to a 2021 interview with Sandeep Malhotra,
was a 51 percent increase in the use of buy now, pay later executive vice president, products and innovation, Asia
(BNPL) payment methods in Europe during that period, Pacific, for Mastercard published by the Paypers, https://
compared with 2020 (https://bit.ly/3I7J1Fm). bit.ly/3Gx8UxU, BNPL POS solutions can increase average
basket values by more than a third.
And year-over-year projections for BNPL were rosy as Today's must-have
2021 was coming to a close. According to U.S. consulting
firm Cornerstone Advisors, consumers were expected to Retailers can also tap into a goldmine of consumer
make $100 billion in BNPL purchases in 2021, up from $24 data to fine tune marketing strategies and cross-selling
billion in 2020 and $20 billion in 2019. . opportunities, future-proofing them as ecommerce and
in-store buying journeys continue to merge.
Benefits of payment choice
What does this tell us? That retailers can enjoy immediate For any retailer in the fiercely competitive landscape, the
positive results by extending payment choice at the POS. accessibility and ease of implementation of BNPL makes it
What's driving this momentum? It's the fact that POS a must-have at any checkout. With the right expert support
finance and interest-free credit, enabled by innovative by their side, retailers can be assured of maximizing sales
lendtech solutions, are incredibly convenient ways for opportunities and ensure that 2022 reaps even more
people to finance purchases, particularly high value items, revenues. BNPL is a big hit and is here to stay.
which can be split into simple and seamless installment James Bradley is head of business development at DivideBuy, a con-
options. sumer retailer credit provider founded in 2014. DivideBuy works in
partnership with over 500 retailers to provide retail POS credit solutions,
While it's clear that customers are demanding more including flexible integrations to deliver higher basket values, reduced
flexibility and choice in payment methods, for many cart abandonments and higher sales. For more information please visit
brick-and-mortar retailers, ecommerce is still uncharted https://dividebuy.co.uk/.

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