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Letter from the editor

t's undeniable that crypto pay-
ments are moving from niche Empowering & Connecting
spheres toward everyday POS
I acceptance. Indeed, Visa reported
that it processed $2.5 billion in cryptocurrency-based today’s
card payments during the first quarter of its 2022
fiscal year, which ended Dec. 31, 2021. And multiple payments
crypto payments experts featured in this issue's lead
article concur that crypto is here to stay. They also professionals
discuss various iterations of crypto payments likely
to become commonplace within three to five years,
and how getting up to speed on crypto payments can
become a differentiator for ISOs and merchant level
salespeople going forward.
Contributors to this issue also offer perspectives to
help payments professionals stand out in the field.
Sometimes, as one contributor noted, this involves
knowing the right question to ask to pinpoint what
merchants feel strongly about and how to use that to
land sales. Others discuss the merits of the ETA's CPP
designation and how to make use of it; why transpar-
ency can be advantageous to financial institutions
and consumers, alike, and help deter additional regu-
lations on an already highly regulated industry; sur-
vey findings that big banks outrank fintechs when it
comes to customer service; why it's better in today's • Spotlight Innovator
EMV card-present reality to stop focusing on fee in- Web Pages: Capture prospects with
come and help merchants with programs that make branded, customized web pages for
PCI validation easy; what technology licensing will
look like in the time of Web 3.0, decentralization and innovators and leaders.
the metaverse; and issues arising as Equifax imple- • Video Content Marketing: Educate
ments plans to include BNPL data in its credit scoring
process. and impress with animation and
white-board explainer videos.
Our news stories cover even more ground. Stories
highlighted herein include J.D. Power's findings that • Resource Guide: Grab attention with
payment processors have stepped up their games dur- advanced mini ads in print and
ing the past year, with big banks leading the way with online.
huge gains in small business satisfaction; separate po-
sition papers from the ETA and The Payments Asso- • Targeted Email Campaigns: Reach
ciation that reflect growing interest in central bank responsive professionals who know
digital currencies (CBDCs); a new alliance of financial
institutions committed to net-zero emissions; a Nacha and trust The Green Sheet.
report indicating 2021 was a banner year for the ACH,
with $73 trillion flowing across the network; The Fed- Rick Aston
eral Reserve's disclosing of preliminary pricing for its
upcoming FedNow service; and a discussion paper Senior Media Partnership Specialist
from the Federal Reserve Board on CBDCs.
Rick @greensheet.com
You'll also find within these pages updates on re-
cent industry appointments, partnerships, acquisi-
tions and other milestones, along with new prod- 707-284-1693
uct and company profiles. We hope you're inspired
by what you read. Please send your comments to
greensheet@greensheet.com and your press releases to
press@greensheet.com.

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