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Letter from the editor

here's no denying life brings
us all surprises, many of them Empowering & Connecting
good, others gut wrenching.
T Amid chaos in some sectors of
the world, it's a privilege to be doing business in the today’s
payments sphere, where ongoing technological inno-
vation, messy at times but always dynamic, is leading payments
the way toward digital solutions that are transform-
ing the ways in which we transact and putting ever professionals
more powerful tools into the hands of entrepreneurs
and ordinary citizens alike. This issue's lead article
shares expert perspectives on the technologies under-
pinning commerce today and our multifaceted, com-
munal journey toward digital transformation.
That journey is speeding up, too, and according to
one expert contributing to this issue, digital transfor-
mation has become an imperative for business suc-
cess this year. Other business imperatives detailed by
our contributors are updated financial planning for
every type of business to adjust to today's new nor-
mal; savvy employee recruitment and training, which
requires an investment of time and resources; trans-
parency in dealings with merchants especially if you
aren't quite sure your offerings will meet their needs;
and keeping abreast of merchant lobbying for legisla-
tion to further limit interchange fees. • Spotlight Innovator
Web Pages: Capture prospects with
We continue to report breaking industry news, and branded, customized web pages for
briefs highlighting a number of those stories cover
Apple's soon to be available Tap to Pay on iPhone, innovators and leaders.
which turns iPhones into payment-acceptance devic- • Video Content Marketing: Educate
es; Nacha's plans to phase in new guidelines to en-
courage usage and protect against errors and fraud and impress with animation and
as ACH adoption soars in B2B and B2C sectors; recent white-board explainer videos.
updates to EMVCo specifications to support new con-
tactless authentication methods designed to enable • Resource Guide: Grab attention with
merchants and consumers to securely transact on advanced mini ads in print and
smartphones; recent research on the gift card market online.
indicating gift card sales didn't take a hit because of
the COVID-19 pandemic and continue to be on track • Targeted Email Campaigns: Reach
for strong growth; and Payrix's new status as an FIS responsive professionals who know
brand, which Payrix stated, is fulfilling its dream of
becoming "a global leader in embedded payments" and trust The Green Sheet.
and was spurred by its year-over-year growth and
SaaS acumen, which attracted FIS' attention. Rick Aston
Did you know press releases are still a valuable PR Senior Media Partnership Specialist
tool? In addition to posting press releases under
News From the Wire on our homepage, we draw Rick @greensheet.com
from them for the various milestones mentioned in
our Industry Updates section, as well as for full news
and feature stories. So, please send your press releas- 707-284-1693
es to press@greensheet.com, and send your feedback
to greensheet@greensheet.com.

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