Page 33 - GS220302
P. 33

Education




             how customers can save on gas when they pay with            Plus, cash discount programs
             cash. Many customers are familiar with the concept
             and also know credit card processing fees are high.   reduce headaches for all parties. When
             They aren’t surprised or turned off by non-cash       customers are encouraged to pay with
             adjustment fees.                                       cash, it significantly reduces the risk

             According to CCSalesPro,  https://bit.ly/3tlydim, 99.2   of chargebacks, pricing disputes, data
             percent  of  customers  surveyed  don't  mind  paying   breaches, fraud and other complications.
             a non-cash adjustment. Customers like supporting
             local businesses, and cash discount programs give
             them an opportunity to help restaurants in their        national  chains  and  independent  restaurants are
             community. Plus, with a cash discount, customers        already embracing this trend, which will accelerate
             have a chance to save—instead of paying the cost        the adoption rate even more.
             passed through as higher menu prices.
                                                                Restaurants are always seeking new ways to adapt, create
             5. Cash discount programs are gaining popularity.   better experiences for their customers and improve their
             More than 30,000 restaurants and businesses,       bottom line. Now, power is shifting to them right when
             including Starbucks and Hilton, have or are using   they need it most, and it will be in the form of cash
             a cash discount program. And many are seeing       discount programs.
             impactful results. Selvie Qulafi, owner of Galena
             Steak House in Dixon, Ill., spoke for many when he   Saleem Khatri is the CEO of Lavu, a restaurant solutions company built
             said, "The cash discount program has been received   by restaurant people. Lavu helps growing restaurants streamline their
             very well and is helping us during a critical time."
                                                                operations and provide better customer experiences through payment
                                                                processor agnostic POS systems, on-site and online ordering solutions,
             The tipping point is near. Passing on credit card   cash discount programs, and more. Visit lavu.com for more information
             processing fees will become the norm, and many
   28   29   30   31   32   33   34   35   36   37   38