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Letter from the editor

he IRS looms large at this
time of year with people Empowering & Connecting
who haven't already filed
T their 2021 tax returns
under pressure to file by Mon., today’s
April 18, or request an extension.
Nobody is thrilled to pay taxes, but under-utilized payments
regulations enacted by Congress to keep the economy
humming just might make filing taxes a bit brighter, professionals
especially for businesses hit hard by the pandemic.
Some could even see a big payday.

This issue's lead article explains the benefits of the
Employee Retention Tax Credit, which is part of the
CARES Act passed in response to the pandemic, as
well as R&D tax credits, which encompass a surpris-
ing array of business activities. The article also dis-
cusses new reporting requirements related to work-
ers paid via P2P apps.

Something else looming large right now is heightened
concern about a potential large-scale cyberattack by a
state-sponsored actor amid the Russian invasion of
Ukraine. And we've got you covered. One of our con-
tributors addresses the scope of what could happen
and steps to take to help secure your data, networks
and equipment. Other topics featured experts address • Spotlight Innovator
include why 2022 might be the year restaurants spot Web Pages: Capture prospects with
paying credit card fees; how to create a best-in-class branded, customized web pages for
BNPL experience for merchants and consumers; how
to spot and analyze market changes so you can adapt innovators and leaders.
and leverage them; and what Apple could do to make • Video Content Marketing: Educate
its innovative Tap to Pay industry-altering.
and impress with animation and
We post news stories throughout the week on our white-board explainer videos.
homepage, www.greensheet.com, and some of them
are highlighted in News Briefs. This issue includes • Resource Guide: Grab attention with
Shift4's acquisition of Finaro, formerly Credorax, a advanced mini ads in print and
cross-border payment and financial services provider online.
specializing in international commerce; the unveil-
ing by Mesh Payments, a corporate payment solu- • Targeted Email Campaigns: Reach
tions provider, in partnership with Visa, of the Plug responsive professionals who know
& Pay Visa business card; Visa's decision to lower in-
terchange rates for small businesses when merchants and trust The Green Sheet.
were planning an advertising campaign about "the
broken card market"; and Mastercard, Visa, American Rick Aston
Express and PayPal's suspension of operations in Rus-
sia in response to the invasion of Ukraine. Senior Media Partnership Specialist

Included, as well, are company and product profiles. Rick @greensheet.com
If you read these issue to issue, you'll be among the
first to learn of the latest innovations in payments
and fintech. Our updates will fill you in on some 707-284-1693
of the industry's many milestones. To bring your
news to our attention, please send a press release
to press@greensheet.com. And to share your feedback,
email greensheet@greensheet.com.

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