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Letter from the editor

Empowering & Connecting

today’s
ulti-layered and holistic are ways to
look at today's security strategies, which payments
must evolve beyond just compliance
M and certifications and continually grow professionals
stronger to meet the increasingly savvy actors seek-
ing to steal data and disrupt commerce not only for
personal gain but also for nefarious ends. Reading
this issue's lead article will likely reassure you that
our industry is up to the task because of far-sighted
experts working to provide security so flexible and
scalable that it wasn't even imagined not long ago.

Security, which is of necessity top of mind, isn't the
only area in payments and fintech where new op-
tions are available: when it comes to SMB funding,
one contributor to this issue pointed out that not only
are businesses no longer dependent on traditional fi-
nancing, they can also pick from an array of creative
solutions that have emerged. Other contributors have
discussed why demand for crypto ATMs is on the
rise worldwide; why finding a solution for micro mer-
chants looks like a wise move for merchant service • Spotlight Innovator
providers; when and how to relocate your business Web Pages: Capture prospects with
so the pros far outweigh the cons; why coopetition, branded, customized web pages for
done right, brings high-value returns; and why you
must work tirelessly early on to reap the benefits of innovators and leaders.
your labor later. • Video Content Marketing: Educate
We cover news from all areas of the payments eco- and impress with animation and
system and post full stories regularly under Break- white-board explainer videos.
ing News on our homepage, www.greensheet.com. In
this issue we've spotlighted several of those: studies • Resource Guide: Grab attention with
from Entrust and Axway indicating consumers are in- advanced mini ads in print and
creasingly in favor of open as well as digital banking, online.
as long as it is secure; reactions to President Biden's
executive order encouraging government agencies to • Targeted Email Campaigns: Reach
evaluate and comment on a range of digital currency responsive professionals who know
initiatives and deployments; the possibility hinted at
by the director of the CFPB that regulators may take a and trust The Green Sheet.
closer look at the major card brands' pricing strategies
in light of planned increases during a time of rising Rick Aston
inflation; reports of ballooning payment fraud attacks
on fintech; and advanced, user-friendly platforms Senior Media Partnership Specialist
that are helping BNPL scale to meet rising demand
for installment payments. Rick @greensheet.com

Also in this issue, one of our readers speaks out
about why it makes sense to digitize AP processes. 707-284-1693
And you'll find company and product profiles, and
updates on a range of recent milestones in payments.
Remember to send news of your milestones to press@
greensheet.com, and please send your questions and
comments to greensheet@greensheet.com.
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