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Letter from the editor

n prior periods of the great pay-
ments evolution, acquiring busi- Empowering & Connecting
nesses often had to play a reac-
I tive role in response to changes
that were not under their control. Over time, how- today’s
ever, processors, ISOs, merchant level salespeople
and other key players in the payments ecosystem payments
have become more proactive. Today's payments pros
continue to adapt as necessary, but they also have professionals
agency. They are shaping the industry of today and
tomorrow. This issue's lead article delves into the role
of global standard bodies in this evolution. They con-
stantly pivot in response to emerging technologies
and changing consumer and merchant behaviors.
And with each new payment solution, nimble experts
devise ways to leverage the technology itself to pro-
tect it from harm.
Protection, of course, encompasses more than tech-
nology. As one contributor to this issue details, there
are pitfalls to be aware of when considering how to
sell an ISO. Another contributor points out the ever
present need for ISOs and MLSs to find new business
and retain current business, and offers ways to do
that. Other contributors take a hard look at inflation's
impact on small businesses; which types of cannabis-
adjacent businesses can qualify for R&D tax credits • Spotlight Innovator
and what that entails; the benefits and challenges of
public-private partnerships; and consternation among Web Pages: Capture prospects with
caused by Visa's monitoring of merchants for viola- branded, customized web pages for
tion of surcharging and cash discounting regulations. innovators and leaders.

When it comes to news, rarely a day goes by that • Video Content Marketing: Educate
doesn't have arresting or intriguing developments and impress with animation and
in our sphere. We post press releases under News
From the Wire every weekday on our homepage, white-board explainer videos.
www.greensheet.com, as well as publish news stories • Resource Guide: Grab attention with
regularly. Some of the stories highlighted herein are
the well-attended in-person Northeast Acquirers As- advanced mini ads in print and
sociation conference that took place in Philadelphia; online.
Mastercard's moves to advance its buy now, pay later
strategy; momentum building for Hot Sale, Mexico's • Targeted Email Campaigns: Reach
biggest ecommerce event; and a bipartisan group of responsive professionals who know
senators and representatives in Congress to press and trust The Green Sheet.
Visa and Mastercard to scrap planned interchange
increases.
We also have details on the latest Merchant Sales Pod- Rick Aston
cast episodes, as well as updates on individual and Senior Media Partnership Specialist
company awards, innovations, partnerships, acquisi-
tions, research and appointments. Also included are Rick @greensheet.com
new product and company profiles, and other fea-
tures we hope will help inspire and motivate you in
your career. 707-284-1693
When you have news to share with your peers,
please send a press release to press@greensheet.com.
And do send your questions and comments to us at
greensheet@greensheet.com.

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