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Education

Help restaurants serve up frictionless

experiences with mobile

Drive loyalty through personalization

Restaurants can put their own spin on mobile transacting
to facilitate customer retention and loyalty. Using digital
platforms and their own mobile apps, restaurants can
increase customer loyalty while collecting consumer
data. And insights gleaned from mobile can help them
personalize the customer experience, differentiating them
from competitors.
Say, for instance, a customer uses a restaurant's app to
order the same item every time: a double cheeseburger
with extra mayo, ketchup, tomatoes, and pickles on
the side. Knowing this, an employee can send in-app
customized offers and messages, such as, "Can we get you
your favorite double cheeseburger with the toppings you
always like today? How about trying our special onion
By Dirk Izzo rings to go along with your burger?"
NCR Hospitality Be the best provider for their needs

oday's hungry customers rely on mobile for all By 2026, digital natives will comprise 59 percent of U.S.
their restaurant-related needs—from viewing consumers, making them more likely to use mobile
a menu at the table, to placing and paying for payment services than previous generations. Of this
T delivery and carry-out orders. group, 46 percent will be millennials and their younger
Gen Z counterparts. To appeal to these groups, restaurants
Market research company Incisiv anticipates digital sales must invest in mobile and touchless payments or risk
will comprise 54 percent of limited-service and quick- losing customers.
service business by 2025—a 70 percent increase over pre-
pandemic estimates. While evaluating your offerings for restaurants, ask
whether your POS system integrates online payments
And you can help restaurants adjust their mobile order natively rather than using third-party platforms; easily
and payments strategies to create a frictionless experience updates the menu, pricing and branding; offers detailed
customers have come to expect. reports that include top-selling items, costs and ROI; has

Deliver speed, convenience and safety built-in security measures like CVV verification; and
enables diners to easily scan, pay and go.
Mobile ordering and purchases provide customers a Provide patrons with payments choice
quick, efficient and safe way to transact. Placing a mobile
order ahead of time can reduce drive-thru or counter Today's customers expect ease like never before. Their
wait times, increase prep time for food and drinks, and digital devices enable them to push a few buttons to
increase efficiency for speedy curbside pickup or touchless control the order experience and track it, too.
delivery.
Mobile payments help restaurants personalize experiences,
Using mobile ordering capabilities, restaurants can boost loyalty and deliver safe, frictionless transactions,
program their mobile ordering apps to upsell and sway whether patrons choose to eat on site, pick up their order
customers to try new menu items and integrate loyalty from the drive-thru or have it delivered to their home. It's
programs—all of which can lead to larger sales. Orders all about choice, which you can provide to your restaurant
placed digitally average 20 percent higher than in- clients through mobile.
restaurant purchases, US Foods reported.

Dirk Izzo is president and general manager at NCR Hospitality.
Contact him via LinkedIn at linkedin.com/in/dirk-izzo-b8040.
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