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Letter from the editor

n a new set of questions pre-
sented to The Green Sheet
Advisory Board, we asked
I for their views on cryptocur-
rency acceptance. Given the rela-
tive newness of digital currency and recent volatility
spotlighting the fact that stablecoins, for example, are
not necessarily stable, we wanted to know whether
the industry experts we rely on have added or are
Howdy
planning to add cryptocurrency acceptance to their Howdy
offerings. We also wanted to know what types of
cryptocurrencies they see as most suitable for mer-
Y’all!
chants, challenges to overcome in implementation, Y’all!
additional products that may be derived from digital
ledger technology, and whether this technology is
likely to hasten our transition to a cashless society.

In the first portion of responses, this issue's lead ar-
ticle provides a historical view of digital currency re-
layed by an advisory board member who has been in
the game for 37 years. With anecdotes from personal
experiences, he puts cryptocurrency developments
into perspective, showing them to be a segment of
a larger journey. The article also includes thoughts
from another industry leader whose short answers I’m working hard to help you increase
e
u incr
as
e
’
o
o he
l
d t
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p y
rk
in
I
g ha
m w
o
get right to the point, providing a fitting contrast for
your bottom line today!
an industry that welcomes diversity business niches y o ur b o t t o m line t o d a y!
and approaches.
No Bull
When it comes to business approaches, one contribu- N o B ull
tor to this magazine reminds us what a difference
something as simple as wishing merchants well on
their birthdays can make when it comes to customer Customized advertising campaigns
retention. Other payments experts discuss how to
help restaurants employ mobile solutions to provide to fit any size company and budget.
frictionless experiences; why localization is essen- • Spotlight Innovators’ Pages
tial to success in the APAC region; building loyalty
by personalizing interactions with your current mer- (frequently updated content)
chant customers and partners; and the lift biometric • Print (various size options)
payment solutions have gotten due to consumers' de-
sire to minimize physical contact at the POS. • Resource Guide listing
In selected News Briefs we've highlighted stories on (print/online/front page options)
the Fed's pilot of an instant payments network; bio- • Email Blasts (to GS readership)
metrics replacing cards and smart devices at check-
out; studies indicating a need for more security and • Online (website/twice monthly magazine)
payments orchestration; and insights into consumer
payment preferences. You'll find all published news • Video
stories in full at www.greensheet.com. And additional • Bundle advertisng campaign discounts*
updates on company and individual milestones are
included in Industry Update herein.
Rick Aston
We've also included our popular company and
product profiles. If you're running a company you'd Senior Media Partnership Specialist
like to have profiled for our readers, please send a
707-284-1693
note to greensheet@greensheet.com. And if you have a 707-284-1693
new product to announce or other company news,
send a press release to press@greensheet.com.
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