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CompanyProfile

Expand revenue, grow your base

with issuer-side residuals

link, established in March 2022 and based in
Santa Monica, Calif., is the fourth fintech start-
up for founder and CEO Mitch Jacobs, a serial
P entrepreneur who has consistently focused
on the ISO community. Before Plink, Jacobs pioneered a
stored-value solution, venture-backed payment processor ISO/MLS contact:
and leading alternative lender, Ondeck.
John Wisniewski
John Wisniewski, senior business development manager Head of ISO Business Development
at Plink, described the company as a passionate,
experienced group of ISO veterans, card issuing and john@plink.ai
compliance gurus, data scientists, engineers, sales
support experts and customer success specialists. We 518-369-5623
can’t continue to race to the bottom, he said, adding that www.plink.ai
the issuing side of the business is a powerful source of
new value for merchant accounts.
• Cash back controller: Automatic adjustments for
Wisniewski stated he and fellow Plink executives believe cash back on cardholder debit or credit card based
ISOs are pivotal to the financial fabric of the U.S. economy. on trends in their spending in ways that are always
Plink team members, he pointed out, help merchant cash positive for the merchant.
acquirers drive value and profitability using merchant
account residuals as a pathway to wealth creation. • Integrated publishing: A direct connection to
credit and debit card email, app, website and other
Issuer-side residual income digital communications that are standard for the

Plink delivers issuer residuals to the merchant account industry.
to create new residual income streams backed by best-in- • The Main Street Network: A fast-growing net-
class training, lead sourcing and resources, Wisniewski work of over 400,000 qualified merchants that al-
stated, adding that the company’s deep market experience ready have this new feature available to them and
and technical knowledge give partners an edge. The Plink just need an ISO to tell them about it.
team is also easy to work with and provides partners with
personal assistance, proven strategies, revenue-driven • The Residual Revolution: An opportunity to in-
technology and a full resource suite to help them grow crease residuals from 50 to 100 percent with Plink’s
their merchant portfolios, he noted. issuer-side residual steam capabilities.

When merchant level salespeople (MLSs) lead with our • Interoperability: An ability to add new features
data, they can establish trust before they ask to see a to the merchant account and earn Plink’s issuer re-
merchant statement, Wisniewski said, while noting that sidual, even if a merchant is on a contract or has no
MLSs can use Plink data points to lead from a position interest in switching auth and settlement.
of knowledge and educate merchants about relevant
business economics. These benefits, combined with A game changer for ISOs
Plink’s growing Main Street Network of top 300,000 Reflecting on the company’s rapid growth, Wisniewski
merchants and 350 financial institutions, have powered 1 said Plink has focused on developing and testing its
billion issuer-connected transactions, he said. network with hundreds of banks and thousands of
Advanced technology stack merchants. We’re excited to bring a mature, game-
changing program to ISOs at a critical time, and that’s
Plink connects ISOs to several card-issuing features that where our focus will be for the next few years, he stated.
are compatible with any current merchant account and do
not require any integration, Wisniewski stated. He cited “We know that selling to merchants is one of the hardest
the following features and benefits: things to do and admire the incredible tenacity and focus
of successful ISO platforms,” Wisniewski said. “We come
• Full wallet and community data: A single-access to work every day thinking about how we can deliver
view of real-time digital wallet data and commu- merchant account features that will help drive the success
nity data provides an anonymized profile of com- of our many friends and colleagues that we have had in
petitor and community spending. this industry for over 20 years.”
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