Page 5 - GS220701

Letter from the editor

t can be challenging to assess
the full potential of the technol-
ogy powering digital commerce
I today because of its continued,
rapid evolution, which makes it ever-
changing. But the core principles of digital com-
merce—security, intelligence, agility and transpar-
ency—provide a lense through which we can view
this dynamic ecosystem.
Howdy
This issue's lead article is the first in a two-part Howdy
series in which security leaders discuss in depth the
Y’all!
algorithms and cryptography that have underpinned Y’all!
POS systems since they first appeared and now
continue to shape today's products and those of the
future. If you're intimidated by the terms "Public Key
Infrastructure," "transport layer security" or "Triple
DES," or just a little rusty on the concepts, this article
will set you at ease.

And if the complexities of international processing
boggle you a little bit, one of our contributors covers
the basics from a legal standpoint, which might
empower you to step outside of your comfort zone.
Not that intrepid ISOs, merchant level salespeople I’m working hard to help you increase
m w
’
e
o
p y
u incr
as
e
o
d t
o he
g ha
r
l
rk
I
in
and other payments pros let comfort get in the way
your bottom line today!
of seizing opportunities. One such opportunity, the y o ur b o t t o m line t o d a y!
micro merchant sector, is often overlooked, and one
industry leader explains herein why and how this
No Bull
group is worth incorporating into your merchant N o B ull
portfolio mix. Other expert contributions not to be
missed include discussions of why personal branding
is essential and how to go about it, key developments Customized advertising campaigns
in pay-by-bank payments; and why right now is the
time to break down the very real gender barrier in to fit any size company and budget.
payments. • Spotlight Innovators’ Pages
The stories highlighted in News Briefs include the (frequently updated content)
introduction of Apple Pay Later and how BNPL • Print (various size options)
players are changing the game for payroll and the
payment rails; findings from the latest report from The • Resource Guide listing
Strawhecker Group and the Electronic Transactions
Association indicating, among other findings, that (print/online/front page options)
businesses are eager to accept forms of P2P payments; • Email Blasts (to GS readership)
approval by the U.S. House of Representatives of
the Payment Choice Act (a good thing for cash); and • Online (website/twice monthly magazine)
PayPal's launch of its latest BNPL offering just days
after Apple Pay Later came on the scene. • Video
Of course, you'll find our customary company and • Bundle advertisng campaign discounts*
product profiles, along with updates on recent
milestones such as industry awards, executive Rick Aston
appointments, partnerships, acquisitions, research
and more. If you have an achievement to crow about, Senior Media Partnership Specialist
please send a press release to press@greensheet.com.
707-284-1693
If you'd like your company or product profiled, or 707-284-1693
if you have questions or suggestions, please email
greensheet@greensheet.com.
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