Page 5 - GS220702

Letter from the editor

n January of this year, many eco-
nomic indicators looked good:
the U.S. GDP, for example, grew
I 5.7 percent in 2021 after decreas-
ing 3.4 percent in 2020; the economy
added 6.7 jobs in 2021 after losing 9.3 million the prior
year; hourly wages increased year-over-year by 10
percent—according to the U.S. Bureau of Economic
Analysis and Bureau of Labor Statistics. But there
Howdy
were also troubling signs: consumer prices were 7.5 Howdy
percent higher in January 2022, the largest 12-month
gain in 40 years at the time, and the U.S. trade deficit
Y’all!
had increased year-over-year by 21.6 percent. Y’all!
More than halfway through 2022, observers agree we
are doing business amid conditions that are vastly
different than they were last summer, but what that
means is open to interpretation. This issue's lead article
shares data from recent research on the economy and
expert perspectives on what those reports portend.
One positive factor amid soaring inflation and fears
of a looming recession is that consumer spending
continues at a healthy pace, which is good news for
the payments industry.
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You'll also find good news in our Industry Update
your bottom line today!
section, which shares a slice of the goings on in today's y o ur b o t t o m line t o d a y!
payments sphere. New partnerships continue to form
and established ones strengthen; companies are
ull
o B
N
recognized for innovation and service; professionals No Bull
attain new milestones in their careers; new products
are launched; and technology continues to facilitate
further digitization, security and speed in payments. Customized advertising campaigns
to fit any size company and budget.
Our ongoing news coverage, posted at www.
greensheet.com, also offers positive signs. News • Spotlight Innovators’ Pages
briefs drawn from those stories cover the debut of real-
time payments at the POS, the fresh focus and ideas (frequently updated content)
flowing at the well-attended Southeast Acquirers • Print (various size options)
Association's 2022 conference, advanced technologies
now available to small and midsize businesses, and • Resource Guide listing
an update to Visa's chargeback rules designed to help
merchants. (print/online/front page options)
• Email Blasts (to GS readership)
Experts contributing to this issue also offer
encouraging and useful news about how to do • Online (website/twice monthly magazine)
business with family and friends; tips for handling
and preventing failed recurring payments, the ins • Video
and outs of bank sponsorship, and how fintechs work • Bundle advertisng campaign discounts*
behind the scenes to iterate POS apps as quickly as
merchant and consumer needs change.
Rick Aston
And we haven't forgotten the company and product
profiles, words of inspiration, and Resource Guide to Senior Media Partnership Specialist
help put useful information at your fingertips. Please
707-284-1693
let us know what areas you'd like us to cover in future 707-284-1693
issues at greensheet@greensheet.com, and continue to
send your press releases to press@greensheet.com.
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