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IndustryUpdate

What's new at Merchant Sales Podcast?
Moderated by Patti Murphy, senior editor at The Green Sheet Inc., and James Shepherd,
CEO of CCSalesPro, the Merchant Sales Podcast offers inspiring, spirited interviews with
industry leaders, along with analysis and advice on topics of vital concern to today's pay-
ments professionals. If you're an ISO, merchant level salesperson or other merchant ser-
vices provider, this podcast offers you advice on how to reduce merchant churn, attract
new accounts, and discover new products, services and approaches to add value to your
offerings.
Following are recaps of a few recent episodes:
• Overcoming challenges of deployment and support: Kevin Calaco, CEO of Retail Cloud, discusses
how his company is helping restaurants address staffing shortages, and explains how cutting-
edge "smart" technology helps restaurants boost average tickets. Plus, Patti reports on stirrings in
Washington regarding interchange, and James sets forth strategies for capitalizing on the trend
toward greater integration and verticalization.
• Mastering the QSR vertical: Discover how MYR helps ISOs and agents position QSR clients as truly quick
service options, and bridge mobile, online and in-person food ordering and payment. Plus, James discusses
financial literacy and the use of capital, and Patti reports on a Visa rule change aimed at countering
fraudulent chargebacks.
• Stop losing deals: Too many agents are losing deals unnecessarily,” said Dustin Magaziner, partner at
merchant services provider PayBright. Discover how PayBright goes the extra mile to help agents land every
deal that makes sense from a profitability perspective. Plus James shares thoughts on BNPL and Patti reports
on generational differences in digital payments.

All episodes are available on Spotify, Stitcher, iTunes and the Merchant Sales Podcast
page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS platforms, comparison sites and content creators in the
payments industry, as well as iGaming, forex trading
and more. The program aims to increase AstroPay’s con-
American Banker honors sumer base worldwide, while ensuring that dedicated
influential women in payments affiliate marketers can rely on a solid partner to thrive,
the company said.
American Banker revealed the hon-
orees of its second annual The Most Available through merchants that offer AstroPay as a
Influential Women in Payments: payment option, the program provides affiliates access
Next program, highlighting 12 women under the age of to special deals that enable them to generate ongoing
40 who have demonstrated exceptional leadership in the income when new users join the platform, offering a rev-
payments sector. The honorees' achievements set them enue share commission, as well as dedicated teams and
apart in their companies’ leadership pipelines, organiz- expertise on sales conversion, AstroPay noted.
ers said. Among various qualifications, applicants must
have an endorsement from a senior executive at their EU's GDPR a problem for Google Analytics
respective organization and demonstrate potential for an
extraordinary, influential career. The Italian Supervisory Authority recently ruled that
Google Analytics was non-compliant with EU data pro-
The list of honorees and their stories is available at www. tection rules. France, Austria and Denmark have also
americanbanker.com/payments/list/the-most-influential- deemed the tool illegal, finding that protections Google
women-in-payments-next-2022. applied were not sufficient to address the risk, and the
use of Google Analytics violates the bloc’s data protec-
AstroPay launches global Affiliates Programme tion rules over the data export issue.
Online payment solution provider AstroPay launched Also, an ecommerce website using Google Analytics
its global Affiliate Programme to provide opportunities without the safeguards set out in the EU GDPR violates
to generate online income for diverse partners including
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