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S Spotlight Innovators Individually tailored,
Spotlighting companies that promote end-to-end gift card
innovation in the payments industry platform ISO/MLS contact:
Mark Miller
n 2007, Stephen Prince, owner of National Business
Products, a supplier of print marketing materi- Vice President Sales & Marketing
als to businesses across the United States, formed
I a new entity, Sterling Card Solutions, which is 615.534.8305
now branded Card Market. Increasing demand for gift mark.miller@mycardmarket.com
card programs among POS and payment processing
partners led Prince to discontinue third-party gift card https://mycardmarket.com
printing and develop an in-house facility. Card Market's
Nolensville, Tenn., headquarters includes a 27,000 square Proven leadership
foot, 100 percent geothermal heated and cooled building
to house its card printing operation. Card Market employs approximately 60 staff members
led by Justin Hastings, president and a leadership team
Card Market said it streamlines gift card sales and mar- that, in addition to Miller, includes Angela Votta, vice
keting, from printing and promotion to order fulfillment president, customer care; Lisa Hennis, vice president,
and reporting. Participating merchants can choose from accounting; and Kelly Sutherland, vice president, opera-
a collection of pre-designed gift cards, upload their own tions. Significant company milestones include the Janu-
designs or let the Card Market team design a custom gift ary 2013 release of Card Market Pro, a rebranded version
card for their businesses. The available array of digital of its former Retail Fulfillment product. It is designed to
and physical point-of-purchase tools can help drive gift enable merchants to sell their gift cards online from their
card awareness and further incentivize customers, the own websites, with Card Market managing personaliza-
company stated. tion, activation and shipping of the cards.

Mark Miller, vice president, sales and marketing at Card In 2020, Card Market also rebranded Sterling Card Solu-
Market, summarized the company's core values as fol- tions and Card Marketing Services, consolidating them
lows: into the Card Market brand. This was followed by the
• Teamwork makes the dream work. 2021 acquisition of Valerian Technologies, which added
Valerian's suite of products to Card Market's technology
Custom pages on our high-traffic website showcasing • Don't just survive, thrive. stack and brand.

your company’s unique message • Work hard, play hard. Gift card expertise
• Be positive.
• Customer service is our #1 product. With gift card printing and serial encoding at the core
• Your own, customized News from the Wire that highlights of its business, Card Market also prints membership, loy-
alty, ID and various other types of plastic cards in any
stories about your company "Card Market's mission is to help our partners increase shape and size, the company stated, adding that its exten-
their recurring revenue by providing gift cards and re-
lated marketing products to merchants through superior sive online fulfillment services enable merchants to sell
• Featured content: updated monthly, either by your in-house technology, execution and partnerships," Miller said, add- their gift cards online and distribute bulk cards as need-
ed. These ancillary services have become an increasingly
writers or by one of ours ing that Card Market has designed its printing processes important component of Card Market's product offerings.
and technology to serve small and midsize businesses.
• Custom infographics and videos Noting that Card Market technology is proprietary and Miller additionally noted that Card Market works with
a range of sales channel partners and distributors, creat-
is developed in-house, Miller said the technology adds ing new revenue streams through referral programs and
• Premier content placement in each issue of The Green Sheet value to partners' platforms and simplifies operations. adding value to existing gift card platforms with its on-
Through Card Foundry, merchants are enabled to sell
gift cards online; franchisors can manage card inventory line card fulfillment services. API integrations streamline
• And so much more... and release products as needed; and partners can order, the card ordering process, Miller stated, while removing
design, and manage their customer accounts. Miller cred- service requirements such as artwork design for partners
ited Card Market's unique technological approach, fast who do not want to worry about the details of gift card
ordering. As he looked ahead to Card Market's near-term
Rick@greensheet.com turnaround times and dedication to conducting business product road map, Miller cited enhancing online services
exclusively through referral partners, for driving consis-
for bulk ordering, increased partner communication and
tent year-over-year growth since the company's inception.
707-284-1693 support, and merchant online card sales as top priorities.

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