Page 5 - GS220902

Letter from the editor

o the frustration of those seeking to help
cannabis-related businesses transact, mari-
juana continues to be illegal at the federal
T level. Thirty-nine states and the District
of Columbia have legalized the sale of cannabis
products for medicinal and/or recreational purposes.
Federal agents have not clamped down on marijuana
use in those locales, but they don't need to do that to
make life difficult for businesses in that vertical. The
Howdy
banking system does it for them. Federally insured Howdy
banks and credit unions that service the industry
face an extremely high regulatory barrier with strict
Y’all!
monitoring and reporting requirements. Most choose Y’all!
not to bother. Also, Visa and Mastercard don't allow
cannabis-related transactions to ride their rails, and
they're clamping down on workarounds clever entre-
preneurs have devised.

This issue's lead article checks in with enterprises do-
ing business in the cannabis vertical and those help-
ing them accept electronic payments to find out what
the latest developments and challenges are and what
they are doing to address them.

Challenges, of course, are an inherent part of pay- I’m working hard to help you increase
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ments. One expert contributor addresses the chal-
your bottom line today!
lenge of a new MCC created for gun and ammunition y o ur b o t t o m line t o d a y!
sales, which will require more vigilance than routine
MCC additions. Other industry leaders share insights
o B
N
ull
within these pages on the reasons why merchants are No Bull
turning to surcharging and how they can make their
surcharging programs compliant with state laws and
card brand rules; the importance of scrutinizing the Customized advertising campaigns
Schedule A when signing with a new partner; the
benefits of cash funding for merchants; the growth to fit any size company and budget.
of digital commerce; key trends shaping today's pay- • Spotlight Innovators’ Pages
ments revolution; and why kiosks are an ideal solu-
tion for travel and entertainment businesses hit hard (frequently updated content)
by the COVID pandemic and in its aftermath.
• Print (various size options)
In addition to updates on milestones in the payments • Resource Guide listing
community, highlighted news stories include cover-
age of a lawsuit filed against Block Inc., Square's par- (print/online/front page options)
ent company, for breach of its Cash App Investing ser- • Email Blasts (to GS readership)
vice; notice of the 2022 Inc. 5000 honorees; a proposed
class action lawsuit challenging Apple's control of the • Online (website/twice monthly magazine)
tap-and-pay iOS mobile wallet market; an upcoming
meeting of ETA representatives with federal policy- • Video
makers on Capitol Hill; and the new MCC for gun • Bundle advertisng campaign discounts*
and ammunition sales. Plus, we've included product
and company profiles, along with resources for those
seeking partnerships and services in the payments Rick Aston
community.
Senior Media Partnership Specialist
We will welcome your feedback at greensheet@green-
707-284-1693
sheet.com and look forward to posting the press re- 707-284-1693
leases you send to press@greensheet.com.
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