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But implementing on-site and topper advertising, digital receipts or mobile messaging.

off-site ATMs as part of the Leveraged appropriately by savvy FI marketers, all of these
solutions provide banks and credit unions with invaluable
self-service platform can do far ways to expand brand reach, increase awareness, and
interact with current and potential account holders.
more for FIs than cater to
consumer demands. It can ATMs are more relevant than ever

also save them money. As FIs continue to phase out face-to-face interactions for
basic financial services, ATMs are evolving to meet the
needs that mobile and digital banking cannot. These
versatile machines are being built for a variety of purposes
ATMs provide low-cost acquisition that help banks and credit unions lower costs and improve
and retention opportunities accessibility for their communities and account holders.
On a per-transaction basis, tellers cost more than a Whether providing the cash access younger generations
similar function performed at an ATM. The difference is
so significant that some FIs are looking at charging a fee crave or supporting the FI brand's messaging and narrative,
today's ATMs are becoming a critical aspect to meeting
for using a live teller versus using a self-service banking
option (see https://bit.ly/3LIINYx). But banks and credit the needs and expectations of modern consumers.
unions don't have to charge fees to leverage what today's
ATMs have to offer. They offer a range of additional ATM and payments industry veteran Wayne Malone is president of
benefits for FIs to increase account holder acquisition and FCTI Inc., a subsidiary of Seven Bank, Ltd. with over $8 billion in assets.
retention. Together, Seven Bank and FCTI manage over 30,000 ATMs worldwide. In
his role, Malone is using his knowledge of payment processing, ATMs,
Some of the most basic options include branded digital money movement and person-to-person (P2P) payments to pivot
surrounds, on-screen messaging and printed receipt FCTI to new growth. He can be reached at malonewayne22@gmail.com.
coupons. More advanced options might extend to digital