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Letter from the editor

elationships are the backbone of all pay-
ments enterprises. Seeking new partner-
ships, choosing the right ones and see-
R ing that they're functioning properly are
essential business activities. In the lead up to the
holiday season, giving your partners extra attention,
Howdy
whether they're sales partners or merchant clients, Howdy
can make all the difference between ending the year
profitably or watching your residuals shrink due to
Y’all!
lost opportunities caused by lack of reliable equip- Y’all!
ment or poor service.
These are just a few insights shared by members of
The Green Sheet Advisory Board, whose answers to
a set of questions we asked comprise this issue's lead
article. They discussed relationship building; the use
of new, as well as tried and true products and ser-
vices; and smart tweaks to implement before the 2022
year-end holiday season is in full swing. For some, it's
just a matter of touching base; for others, it means get-
ting new POS systems ready to accommodate eager
shoppers.
e
u incr
rk
e
as
o
o he
d t
l
I’m working hard to help you increase
p y
r
m w
’
I
o
in
g ha
your bottom line today!
One of the services shoppers will likely be eager to y o ur b o t t o m line t o d a y!
use this fall and winter is buy now, pay later (BNPL),
which has been in the news lately. Indeed, BNPL is
o B
ull
N
the topic of two stories included in News Briefs here- No Bull
in. One is about a report from the Consumer Financial
Protection Bureau that questions the efficacy of BNPL
programs, as well as the ethics of BNPL providers of- Customized advertising campaigns
fering the service through merchants to consumers
who may too easily accrue BNPL debt they can't easily to fit any size company and budget.
pay back. The other story is about one company that • Spotlight Innovators’ Pages
is exiting the U.S. BNPL market, stating it's a drain on
its balance sheet. (frequently updated content)
Consumers aren't able to negotiate BNPL terms, but • Print (various size options)
merchant level salespeople can and should negotiate • Resource Guide listing
their agent contracts. One expert contributing to this
magazine offers advice on what MLSs should check (print/online/front page options)
before they sign. Other contributors take on the need • Email Blasts (to GS readership)
to help your merchants accept all types of payments
before an alternative provider cuts you out of the loop, • Online (website/twice monthly magazine)
why ATMs are becoming more relevant than ever in
this age of self-service, and ways cannabis-related • Video
businesses are coping while being blocked from full • Bundle advertisng campaign discounts*
participation in the financial system.
We've also enclosed our customary notices of re- Rick Aston
cent milestones in addition to company and product
profiles to help keep you apprised of potential new Senior Media Partnership Specialist
partners and cutting-edge products and services. To
707-284-1693
spread the word on your latest news, send a press re- 707-284-1693
lease to press@greensheet.com. And please send your
feedback to greensheet@greensheet.com.
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