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Education




        your merchants need to be confident that you will receive   Look what's brewin'
        immediate support from your processor or ISO and
        simultaneously not risk losing your merchants to the same   As new technologies pave the way for innovation, it's
        partner. Choose a partner who supports you; cut them    not shocking that fintech companies are shaking up the
        loose if they don't.                                    payments industry. Technology continues to advance, the
                                                                needs of consumers have shifted rapidly and dramatically,
        Heroes and villains                                     and  the  traditional payment  systems  no longer  meet
                                                                those needs. To better serve merchants and meet their
        Chargebacks are increasing drastically. By 2023, the cost of   customers' demands, payments industry players are
        chargebacks could reach $117.47 billion or more, according   spending significant amounts of money updating their
        to industry projections. Despite dire statistics, many   aging infrastructure.
        merchants view chargebacks as an unavoidable business
        expense. The numbers, however, don't lie: chargebacks   Consequently, you, too, must continually update your
        pose real risks for merchants who choose to ignore them.   offering. Do you really want to provide merchants with
        As a result, they threaten your portfolio.              outdated payment solutions that are more terrifying than
                                                                zombies or clowns?
        The good news is that chargebacks can be avoided without
        extreme measures such as silver bullets or wooden       With technological innovations, increased customer
        stakes. Consider using 3-D Secure (3DS) technology      demand for digital solutions and a shift toward real-
        and payment authentication to shift liability from the   time transactions, our ever-changing industry provides
        merchant. Through implementing an effective chargeback   us with challenges and opportunities. Don't waste the
        management strategy, you have the potential to become   opportunities before you.
        a hero by assisting merchants in avoiding chargeback
        nightmare scenarios and drastically reducing chargeback-  Make no bones about it
        associated costs and disputes.
                                                                The current state of the industry can be unsettling,
        Master of disguise                                      depending on your viewpoint, casting doubt on the long-
                                                                term future of MLSs and causing professionals in the field
        Card breaches, fraud and other security concerns can put   to feel an increasing amount of anxiety and fear. That is
        any merchant, regardless of size, out of business, which   fine if you're experiencing the right kind of fear. A healthy
        has a direct financial impact on your company. Fraud is   dose of fear can serve as a catalyst and fuel remarkable
        terrifying for any business, but there are ways to handle   progress; however, debilitating fear can lead to the demise
        these worst-case scenarios.                             of your business.

        In addition to 3DS, your merchants need a PCI solution   Rumors and other distractions surround today's MLSs,
        and processes that address potential threats and keep   but learning to ignore distractions will increase your
        them ahead of fraudsters. Merchants still must be careful,   productivity and success. Your future as an MLS doesn't
        but  finding  a  vendor  that  handles  these  concerns  will   have to be disconcerting, so long as you are willing to
        enable you to provide them with more happily-ever-afters   adapt.
        and fewer nightmares.
        O, what a tangled web                                   One of my favorite quotes states, "Failure is not fatal, but
                                                                failing to change it is." It's a fitting sentiment for the state
        With distributed ledger technology, some types of       of our industry. Those who can adapt to its ever-changing
        payments can be made in a way that's cheaper, safer, and   landscape and remain at the forefront will thrive and
        easier to track. Blockchain allows cross-border payments   grow.
        to be made instantly and openly without confusing fee
        structures. Legal and technological barriers must be    There's no hocus-pocus here. Leave the terror behind and
        addressed before blockchain can be fully used, but the   get back to running your company. Just creepin' it real!
        potential is  undeniable  because  it  has  applications  that
        extend far beyond bitcoin and cryptocurrency.           Natasa Cvijanovic, co-founder and CEO of Tesla Payments, has a proven
                                                                track record within the payment industry of cultivating successful rela-
        Because utilizing cryptocurrency in business presents   tionships with ISOs, MLSs and strategic partners. In developing national
        both opportunities and challenges, merchants considering   sales channels, she provides training and coaching to sales partners to
        incorporating cryptocurrency into their operations should
        keep in mind that it is still in its evolving stages. And they   enable them to become better business partners and advocates for their
        must clarify their rationale for doing so. You can ensure   merchants, and to assist them in building portfolios producing steady
        that your merchants truly understand and need the       residual streams. She is also dedicated to consistently delivering high
        technology and that, if adopted, they can keep up with its   levels of professionalism, integrity, dependability and trustworthiness.
        changes as it develops.                                 Contact her at natasa@teslapayments.com.


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