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Letter from the editor

he bookends of the year-
end holiday shopping sea-
son have become fluid. No
T longer is Black Friday the
definitive season opener. Indeed, some merchants
say the hullabaloo now begins with Halloween. One
thing remains true, however: the season remains the
busiest time for countless retailers, and their perfor-
mance during this period can determine whether or
Howdy
not they'll turn a profit for the entire year. Howdy

In this issue, before the season is in full swing, we're
Y’all!
publishing the second portion of insights from The Y’all!
Green Sheet Advisory Board on partnership practic-
es, best solutions old and new, and last minute tweaks
before the holiday crush. And for a little seasonal fun,
one of our contributors took inspiration from witches,
ghosts and ghouls to discuss several scream-worthy
topics for merchant level salespeople, along with tips
on how to deal with worrisome situations.

Other contributors delve into such topics as the ad-
vent of EMV network tokens and their potential se-
curity advantages, the stunning transformation of
ATMs from dispensers to full-service financial cen- I’m working hard to help you increase
as
d t
o
r
e
o
l
p y
e
u incr
o he
rk
’
m w
I
g ha
in
ters on display at NAC 2022, several ways that pay-
your bottom line today!
ment processors can serve as allies to the growing y o ur b o t t o m line t o d a y!
Hispanic-owned merchant segment; and how, when
pursuing your payments ventures, it can be beneficial
o B
N
ull
to take time for reflection. No Bull
We've covered a range of stories in our breaking news
stories. Highlighted herein are: a new report from Sift Customized advertising campaigns
that revealed details on the emergence of a new scam
in which cybercriminals collaborate to liquidate bank to fit any size company and budget.
accounts through cryptocurrency exchanges and con- • Spotlight Innovators’ Pages
nected wallets that have been ignored amid the "cryp-
to winter"; the 2022 Nobel Prize in Physics, awarded (frequently updated content)
by the Swedish Royal Academy of Sciences, which re- • Print (various size options)
flects growing interest in quantum technology appli-
cations in science and business, including public key • Resource Guide listing
infrastructure; a push on the part of Senator Richard
Durbin, D-Ill., and Senator Roger Marshall, R-Kan., (print/online/front page options)
to put proposed new credit card routing rules on the • Email Blasts (to GS readership)
legislative fast track; the launch of a Web3 platform
designed to make entertainment purchases more ac- • Online (website/twice monthly magazine)
cessible while mitigating ticket scalping and fraud.
• Video
Our new product and company profiles shine a light • Bundle advertisng campaign discounts*
on a solution for simplified, always-on, end-to-end
internet connectivity; a flexible, scalable platform for
gift card programs; and fintech infrastructure and in- Rick Aston
sights on a global scale. We've also included updates
on milestones in our industry. If you'd like your com- Senior Media Partnership Specialist
pany's news included in our updates, please send a
707-284-1693
press release to press@greensheet.com. For questions 707-284-1693
and suggestions, please email greensheet@greensheet.
com.
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