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Education





             who can build relationships, communicate effectively    feedback  about  their  experiences  on  your  team.  If
             and  understand  the  needs  of  their  customers  are   there are pressing issues that need addressing, work
             more likely to be successful.                           together to find solutions.
             Investing in your employees will make them better       For your employees to feel comfortable giving you
             salespeople; it will also give them a sense of purpose   feedback, create an environment of trust. Be open
             and genuine fulfillment in their roles. Encourage       and transparent with them about your successes and
             them to set personal and professional goals, and        failures. Let them know you're always learning and
             provide  them  with  the  support  and  resources  they   growing just as they are. Allow them to share their
             need to achieve them so they can progress in their      feedback without judgment or defensiveness, show
             careers.                                                your good faith by implementing their suggestions
                                                                     when  possible,  and  thank  them  for  their  input.
             4. Appreciate future leaders                            Control your emotions.

             Employees who get the opportunity to lead projects,     When you see something that is not done right, your
             make difficult decisions and solve problems feel a      first reaction should not be to go fix it. Take a longer-
             greater sense of accomplishment when completing         term view. Get into the mindset that you are building
             tasks. By creating an environment where failures are    a team here that is going to do some great stuff for
             simply an opportunity for growth, you'll encourage      the next decade, not just the next year. Ask yourself
             your sales team to take smart, calculated risks,        how you can help your team solve problems. That
             experiment with new ideas and push themselves           way the person who is doing something incorrectly
             outside of their comfort zones.                         can adjust their behavior, fix the problem and also
                                                                     learn from it.
             Encourage each individual to take reasonable risks
             and come up with new and innovative solutions. As   There's no one-size-fits-all solution when it comes to sales
             an added bonus, you may end up with some game-     team engagement. However, by focusing on the strategies
             changing strategies that help your business grow. Just   above,  you  can  create  an  environment that  supports
             remember some people are task oriented, so thinking   your sales team members and helps them succeed. Your
             outside the box will be a sudden drastic change if it is   willingness to learn shows that you're dedicated to
             not what they are used to.                         being the best leader possible, and your sales team will
                                                                appreciate your efforts.
             5. Develop unique ways to recognize and reward
             success
                                                                Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also a
             Your sales team members work hard to achieve their   graduate of Benedictine University and a member of the Advisory Board
             goals, so it is important to show your appreciation for   and Anti-Fraud Technology Committee for the Association of Certified
             their successes. However, simply saying "good job" or   Fraud Examiners, as a CFE himself. Fluid Pay is the only 100 percent
             giving them a pat on the back isn't enough. You must   cloud-based Level 1 PCI Payment Gateway processing transactions any-
             develop unique, meaningful ways to recognize their   where in the world. Contact Nick at Nick@FluidPay.com.
             accomplishments.
                                                                     Call me today!
             One way to do this is to create a point system that
             rewards sales representatives for a variety of actions   Let me help you
             and metric-based achievements. Then, use those           with your
             points to give them access to exclusive experiences or   advertising
             rewards that are tailored to their motivators.
                                                                     success.
             You could also reward your top sales performers
             with public recognition, custom trophies, bonuses or   707-284-1693
             paid time off. Whatever you do, make sure your sales
             team members know that their hard work is being
             noticed and appreciated in ways that matter to them.

             6. Communicate early and often

             Communication is the key to making positive
             changes. To start, schedule regular one-on-one                          R R
             meetings with your sales team members—quarterly                            ick Aston
             at a minimum. Encourage them to give you honest                            Senior Media Partnership Specialist
                                                                                            Rick@greensheet.com
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