Page 5 - GS221101

Letter from the editor

he tremendous speed, functionality and
flexibility that ISOs, merchant level sales-
people and other merchant services pro-
T viders in a variety of partnership formats
can now offer to merchants were merely aspirational
not that long ago. Today, in addition to improved
outcomes for acquirers and businesses that accept
payments, technical innovations have created a great-
er need for agility. This issue's lead article delves into
Howdy
a number of key ways in which agility is integral to Howdy
all corners of the payments and fintech ecosystem,
from the payment rails themselves to software and
Y’all!
hardware design, fraud prevention, disaster recovery, Y’all!
business continuity and much more.
Partnerships, as well as competition between tradi-
tional payments providers and value-added services
providers and independent software vendors contrib-
utes to the innovation and agility we are seeing today,
but along with these partnerships comes the need to
be aware of the opportunities and challenges they
present. And one contributor to this issue illuminates
them from a legal perspective to help those exploring
new relationships.
Other contributors explore why businesses can boost
’
o
o
m w
as
e
u incr
e
I
r
g ha
d t
l
p y
rk
o he
in
the likelihood they'll attain long-term success by ac- I’m working hard to help you increase
cepting mobile payments; why it's important to cre- y o ur b o t t o m line t o d a y!
your bottom line today!
ate an environment where your sales team feels val-
ued and trusted, and how you can do that; why the
o B
ull
N
payments community opposes and retailers love the No Bull
Credit Card Competition Act, which would require
that every merchant get to choose which network
processes its credit card payments; and why expres- Customized advertising campaigns
sions of gratitude among family, friends, colleagues
and clients are appropriate throughout the year, not to fit any size company and budget.
just on Thanksgiving. • Spotlight Innovators’ Pages
News highlighted herein includes coverage of re-
cent meetings separately hosted by Amadis and nexo (frequently updated content)
standards to address efforts to standardize global • Print (various size options)
payment acceptance; the FTC's investigation of Visa
and Mastercard's security tokens for potentially re- • Resource Guide listing
stricting debit card routing competition in online (print/online/front page options)
payments; the CFPB's lawsuit against Active Network
LLC, alleging the firm tricked people registering for • Email Blasts (to GS readership)
fundraising events into enrolling in its subscription
discount club; record attendance at a recent meet- • Online (website/twice monthly magazine)
ing of the FIDO Alliance; LexisNexis Risk Solutions'
probe of the escalating cost of fraud; and the National • Video
ATM Council's plans for the future as it enters its sec- • Bundle advertisng campaign discounts*
ond decade.
Also included are company and product profiles, up-
dates on a number of individual and company mile- Rick Aston
stones in our sphere, Resource Guide listings spot-
lighting potential partners and service providers, and Senior Media Partnership Specialist
707-284-1693
more. If you have questions or feedback, please email 707-284-1693
greensheet@greensheet.com; to share your news, please
send a press release to press@greensheet.com.
5