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Education





                                                                   in the last 20 years. This is due to dual pricing/cash dis-
                                                                   count pricing's rapid growth. If I were looking to get a
                                                                   start now in the industry or even pivot to selling dual
                                                                   pricing/cash discount, I would recommend following
                                                                   some of the following points.

                                                                   "Choosing the right partnership: One of the most im-
             Association Shows:                                    portant decisions a sales partner makes in their career
                                                                   is who they partner with. An ideal ISO partner would
             ATMIA                                                 have integrity, a great product suite, high service levels

                        US Conference 2023                         and competitive compensation.
               A New Universe of ATM Opportunities                 "A great place to start your research is by joining a

             Highlights: This year’s event will continue to        number of Facebook groups for merchant services sales
             be the largest and most highly regarded event         partners.  There  is  a  wealth  of  less  biased  reviews  of
             for the ATM industry. The schedule will offer a       different partnerships. Unfortunately, in my view, 20
             variety of educational opportunites no matter         percent of the partnerships offered in our industry are
             what sector of the industry you come from. Join       good long-term partnerships. So choose wisely."
             us for a pre-conference workshop, select a few        From Elaina Smith
             of the breakout sessions to attend, and don’t
             miss out on the general sessions on the last day      Elaina Smith's wise words bring this article to a close.
             focusing on what is going on in the industry.         Elaina is the CFO and an owner of Secure Bancard, the
                                                                   full-service alternative to big payment processors.
             We also offer unlimited in-person business
             networking and an exhibit hall filled with new        "If you want to be successful in payments, these things
             technologies, innovations and new business            will take you far: Be willing to do the work, find some-
             opportunities. We are excited to see you in           thing that's broken and figure out how to fix it, never
             February. Start the year out right. So register       stop learning, find ways to give and contribute, con-
             today.                                                nect with people who level you up, adopt an abundance
                                                                   mindset, and treat people well."
             When: Feb. 7 –  9, 2023
             Where: Hilton New Orleans Riverside                   The next issue will contain advice from John McCor-
             Registration: www.atmia.com/conferences/us/           mick,  Michael  Baron,  Dee  Karawadra  and  Hawkins
                                                                   Siemon.
             More Show Dates:                                      Having other perspectives from your friends, col-
                                                                   leagues, co-workers and mentors is crucial to becoming
                                                                   an entrepreneur, so be sure to seek those people out.
                                                                   Visualize great success and seek challenges, because
             NEAA 2023 – March 29-30, 2023, Boston                 when you get loads of rejections, you stop fearing them.
             Smarter Faster Payments 2023                          Maintain a positive attitude, and don't checkmate your-
             April 16-19, Las Vegas                                self before you even start the day. Each of our contribut-
                                                                   ing experts went from "Has Potential" to "Has Become a
                                                                   Powerhouse." So can you. I wish you a wonderful holi-
             ETA TRANSACT – April 24-26, 2023, Atlanta             day season.


             SEAA 2023 – June 12-14, 2023, Hollywood, Fla.         Natasa Cvijanovic, co-founder and CEO of Tesla Payments, has a
                                                                   proven track record within the payment industry of cultivating suc-
                                                                   cessful relationships with ISOs, MLSs and strategic partners. In devel-
             MWAA 2023 – July 19-20, 2023, Schaumburg, Ill.        oping national sales channels, she provides training and coaching
                                                                   to sales partners to enable them to become better business partners
                                                                   and advocates for their merchants, and to assist them in building
             WSAA 2023 – November 1-2, 2023                        portfolios producing steady residual streams. She is also dedicated
             Carlsbad, Calif.                                      to consistently delivering high levels of professionalism, integrity,
                                                                   dependability and trustworthiness. Contact her at natasa@teslapay-
                                                                   ments.com.



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