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S Spotlight Innovators A payments partner
Spotlighting companies that promote that gets it right
innovation in the payments industry the first time ISO/MLS contact:
Eric Kellogg, CEO
ayments industry veterans Joe Daly and Eric eric@argylepayments.com
Kellogg have known and worked together for
many years. Kellogg was former CEO of Adept www.argylepayments.com
P Payments, and Daly served as CEO of Capri 805-304-2495
Payments, general manager and COO of Paysafe, and
COO of Meritus Payment Solutions. The two executives
met several times in 2021 to discuss synergies between knowledge and skill sets facilitate quick decisioning, they
Adept and Capri, exploring potential approaches to serv- noted, with an emphasis on getting things done right the
ing merchants in specialized vertical markets. first time.
Curated expertise
Historically, Adept Payments and Capri Payments have
specialized in niche markets and less established verti- Argyle leaders additionally credited in-house experts
cals, using their expertise to help business owners under- who specialize in affiliate and direct marketing, CBD,
stand the nuances of payment card processing and tailor Delta 8 and other hemp related products, kratom, health
solutions for their businesses. Both companies placed im- and wellness, alternative products, travel, information
portance on providing optimal solutions for merchants technology, alternative lending, and more. These subject-
and partners and helping them navigate account setup matter experts have been instrumental in helping part-
and monitoring, which are not as straightforward as in ners and merchants grow and scale their businesses, they
more traditional verticals. stated.

Over time, the partners saw a great business fit between Company representatives noted that since its inception in
Adept's entrepreneurial and sales strength and Capri's 2021, the company has achieved multiple milestones, so-
operational expertise, as well as complementary skill sets, lidifying its relationship as a registered ISO of SSB Bank
organizational cultures and target markets. As a result, in 2022. During the same year, Argyle established five
Argyle Payments LLC was incorporated in the state of core banking relationships, consolidated internal CRM
Nevada on Nov. 16, 2021 and opened for business on Dec. and IT systems, opened a Simi Valley office, and doubled
Custom pages on our high-traffic website showcasing 1, 2021. its sales team, they added. "Our unique level of vertical-
specific knowledge, coupled with our focus on merchant-
Traditional and alternative payment solutions
your company’s unique message Today, Argyle focuses on small and midsize merchants and portfolio-level governance, makes us a solid partner
for agents, ISOs and banks alike," Kellogg said.
in specific specialty markets that require more attention, Strong ISO, acquirer partnerships
• Your own, customized News from the Wire that highlights care and monitoring to support ecommerce, traditional Kellogg further noted Argyle is looking for new bank-
retail and alternative payments. Led by CEO Eric Kellogg,
stories about your company the company retains its core values of integrity, passion, ing partners that share its vision of streamlined success
accountability and enjoyment of every day as it advances in specialized verticals. These partnerships will help fuel
• Featured content: updated monthly, either by your in-house specialized verticals by providing merchants with practi- Argyle's growth as a premier service provider in specialty
markets, he stated.
cal solutions and support.
writers or by one of ours
President Joseph Daly is responsible for managing strat- Argyle works with ISOs, merchant level salespeople and
• Custom infographics and videos egy for the company, ensuring operational efficacy by other payments enterprises, helping them create lucra-
tive revenue streams from businesses that other provid-
overseeing underwriting, risk and governance and sup-
• Premier content placement in each issue of The Green Sheet porting overall performance of the portfolios. Together, ers typically decline. In addition to providing competitive
buy rates and transparent pricing, Argyle prides itself on
with a staff of more than 20 employees, Argyle focuses
on supporting and executing through the voice of its val- supporting partners with dedicated analysts and rela-
• And so much more... ued clients. Kellogg and Daly credit Argyle's success to tionship managers focused on helping each merchant and
its team of standout people, such as Kelly Berg, senior agent find the right solution.
vice president of business development and 2018 ETA
Rick@greensheet.com Forty Under 40 honoree; Tom Koski, director of under- "When you work with Argyle, you're not just another
number," Kellogg said. "You and your merchants are
writing and 2022 ETA Forty Under 40 honoree; and Irene
valuable partners and the lifeline of our existence, and
Villalpando, vice president of relationship management,
707-284-1693 who is ETA CPP certified. The team's combined industry are treated as such." 23