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Education

However, don’t stop there. Work smarter, not harder, as heads. They had no idea that their current achievements
the saying goes. You should Evaluate and Revise your represented only a fraction of what they were capable of
SMART goals if you want to make them SMARTER. accomplishing once their goals were put down on paper
and they were committed to them.
Evaluate and revise
Features, such as being specific or timely, are important, Goal setting allows you to take ownership of your suc-
but so is how you interact with your goals through evalu- cesses and gain insight from your failures. Taking stock
ation and revision. The process of evaluation involves of the targets that were not attained can be enlightening
looking back and reflecting. What worked? What held you and humbling. Consider setbacks or failures as learning
back? The ability to revise your goals is the final part of opportunities to re-evaluate and improve what is working
setting SMARTER goals. Goals are not set in stone. Things for you.
come up: a pandemic, a shift in the industry, supply chain
challenges, or a change in the solutions or partners you You may even exceed your goals, which can also be sur-
sell for. There are numerous possibilities; as a result, re- prising. Whether you fall short of or are far beyond your
vise your goals if and when necessary. goals, maintaining your attention on the process can help
you grow as an MLS and better judge your performance.
If you have ever said something like, "I want to be the great-
est at X" or "I want to be the best MLS," you have probably Natasa Cvijanovic, co-founder and CEO of Tesla Payments and member
already guaranteed your failure. There needs to be more of the SEAA advisory committee, has a proven track record within the
clarity and direction in this goal. Using the SMARTER ap- payment industry of cultivating successful relationships with ISOs, MLSs
proach can help you push yourself further, gain focus, and and strategic partners. In developing national sales channels, she pro-
set and achieve more challenging goals. vides training and coaching to sales partners to enable them to become

Commit to your plan better business partners and advocates for their merchants, and to assist
them in building portfolios producing steady residual streams. She is
When we first implemented this practice at our compa- also dedicated to consistently delivering high levels of professionalism,
ny, some of our best salespeople said they didn't need to integrity, dependability and trustworthiness. Contact her at natasa@
bother with goals since their goals were already in their teslapayments.com.

We Buy Agent Portfolios

David Daily
Zach Daily CEO & Founder Alex Daily
Business Development Business Development
Denise Shomo Katelyn Schickling
President Business Development

Contact us today for a complementary portfolio valuation

or to inquire about our referral program for ISOs

+1.610.451.4096

cutterfinancial.com