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February 23, 2023  •  Issue 23:02:01


         Transparency, a payments game-changer





                                                               Everywhere commerce

                                                               We are now in an era of everywhere commerce, Pandey
                                                               said, where customers expect to transact anywhere, from
                                                               any device, with the same ease, security and service
                                                               availability. Digital payments have evolved, she added,
                                                               and interactions and use cases have moved online. In this
                                                               dynamic environment, she added, it's crucial for businesses
                                                               to look for integrated identity solutions that provide the
                                                               right level of context-based insights that continually adapt
                                                               as use cases change.

                                                               For Pandey, delivering the right insights at the right time is
                                                               the key to everywhere commerce. This becomes especially
                                                               relevant as we move to Web 3 and payments become a
                                                               core aspect of a platform rather than an add-on, she noted,
                                                               adding that delivering integrated identity solutions to
                                                               customers enables them to harness relevant information to
        By Dale S. Laszig                                      make the right business decisions.
                   ow  does  one  define a  concept  as  broad  and   What happens to trust in everywhere commerce? Security
                   elusive as transparency in digital commerce?   expert Kapil Raina advised using a Zero Trust approach
                   Definitions tend to vary across the commerce   across all channels. In his Oct. 17, 2022 post in CrowdStrike,
        H value chain. For a merchant acquirer, transpar-      "Zero Trust Security Explained: Principles of the Zero Trust
        ency may mean disclosing the real cost of a transaction   Model," Raina defined Zero Trust as a security framework
        after fees and assessments. For a payment facilitator, it may   that requires everyone within and without an organization
        mean giving sub-merchants a real-time view of customer   to be authenticated, authorized and continuously validated
        transactions. For a supply chain or logistics specialist, it   before given access to applications or data.
        may mean providing trackable information across an entire
        shopping journey.                                      "Zero Trust assumes that there is no traditional network
                                                               edge; networks can be local, in the cloud, or a combination
        Vanita Pandey, chief marketing officer at Caf, a digital
        identity solutions provider, suggested commerce is
        shifting to a transparent, embedded payments paradigm
        where businesses are becoming primary and sometimes      Contributed articles inside by:
        sole owners of customer relationships.

        "It has been said that identity is the true currency in a   Maya Shabi .............................................................................................20
        digital-first world," she said. "However, over time, as more
        and more interactions have moved online, the concept of   Natasa Cvijanovic .................................................................................28
        identity has evolved. In fact, a person's real and true identity
        can now be an amalgamation of many online personas."     Elie Y. Katz ...............................................................................................30
                                                                 Bill M. Petti ..............................................................................................34



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