Page 5 - GS230202
P. 5

Letter from the editor











                     hen it comes to developments in
                     Washington, D.C. that affect our sphere,
                     we  often  turn  to  Senior Editor Patti
        W Murphy, who has spent more than
                                                                Howdy
        40 years reporting on the legislative and regulatory
        landscape for financial institutions and financial tech-  Howdy
        nologies. With several legislative efforts underway
                                                                Y’all!
        that would, if enacted into law, affect many of our     Y’all!
        readers in the near future, she looked into the legisla-
        tive and regulatory outlook for fintech and payments
        in 2023.  And it turns out  sponsors of several such
        bills will seek a path to enactment during the 118th
        Congress.

        Legislation isn't the only thing shaping our industry.
        The card brand rules, while necessary, sometimes
        need updates or revisions. One of our contributors
        makes the case for revamping chargeback procedures
        to help honest card-present merchants who are be-
        ing hammered by so-called friendly fraud. Of course,
                                                                                                              as
                                                                                                             e
                                                                                                                 e
                                                                               g ha
                                                                            in
                                                                                               p y
                                                                                              l
                                                                                         o he
                                                                                     d t
                                                                                                     u incr
                                                                                                   o
                                                                 ’
                                                                         rk
                                                                I
                                                                  m w
                                                                       o
                                                                                    r
        there is the occasional merchant who is not worth the   I’m working hard to help you increase
        time and effort it takes to maintain their account, and          y o ur b o t t o m line t o d a y!
                                                                         your bottom line today!
        another contributor provides guidance on how and
        when to gracefully exit those kinds of relationships.
                                                                                           ull
                                                                                     o B
                                                                                  N
        Other industry experts share insights on how to mas-                      No Bull
        ter the pros and cons of Stripe and Adyen and learn
        to monetize relationships with merchants who pick
        them; the swiftly evolving consumer behaviors when         Customized advertising campaigns
        it comes to credit; and the vital role sales associates
        play in the commerce value chain and why it's time to      to fit any size company and budget.
        appreciate them.
                                                                    • Spotlight Innovators’ Pages
        News stories we've posted recently include a report            (frequently updated content)
        on whether federal regulation of buy now, pay later
        (BNPL) plans looms; how U.S. financial leaders are          • Print (various size options)
        now exploring approaches to banking-as-a-service,           • Resource Guide listing
        which is already popular in Europe; research indicat-
        ing America's love affair with gift cards continues un-        (print/online/front page options)
        abated; a warning from experts that 2023 will bring
        even more fraud perpetrated by criminals who now            • Email Blasts (to GS readership)
        have AI at their disposal; and FIS' plans to spin off       • Online (website/twice monthly magazine)
        Worldpay (which it purchased in 2018 for a reported
        $43 billion) within the next 12 months.                     • Video
        We've included our customary briefs on major mile-          • Bundle advertisng campaign discounts*
        stones in our sphere, as well as company and product
        profiles likely to be of professional interest to you. If   Rick Aston
        you're curious about a new development in the indus-
        try, have a question about an issue that arose in the              Senior Media Partnership Specialist
        course of your business day, or have a neglected topic
                                                                          707-284-1693
        you want us to explore, email us at greensheet@green-             707-284-1693
        sheet.com. And to share your latest news, send a press
        release to press@greensheet.com.
                                                                                                                  5
   1   2   3   4   5   6   7   8   9   10