Page 21 - GS230301

I
ot
n
n
li
p
ht
g
r
o
S Spotlight Innovators
s
at
ov
Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.
New verticals now open for North American Bancard Sales
Custom pages on our high-traffic website showcasing
your company’s unique message
n exciting part of growing a business is when you wade into uncharted territory. In the case of payments pro-
cessing and the fintech industry, this could be when exploring a vertical that’s relatively new to the game.This
• Your own, customized News from the Wire that highlights
excitement can be quickly dampened when banks and other financial institutions not only don’t share in the
A joy, but remain staunchly apprehensive because of the perceived risks of a specialty vertical. What some see
stories about your company
as “new” and “special,” others might view as “hard-to-place” or “high-risk.” But what does it all mean?
• Featured content: updated monthly, either by your in-house
What is a “high-risk” business?
writers or by one of ours
The types of businesses that fall into this category aren’t always apparent. A business can be considered high risk
• Custom infographics and videos
depending on not only work that it does or goods/services it sells, but also just by how it operates in general. Some red
flags include the following.
• Premier content placement in each issue of The Green Sheet
• Businesses that have been around for a short time.
• And so much more...
• Businesses that lack financial stability.
• Businesses that have an increased likelihood of fraud.
Rick@greensheet.com
• Businesses that have a history of chargebacks and/or a greater risk of future chargebacks.
707-284-1693
• Businesses that sell a lot of “big-ticket” items.
• Businesses that sell certain types of items or services (such as ecig retailers, dating apps, firearms).
• The industry a business is in (such as adult entertainment, gaming/gambling, or telemedicine).
• Business owners who lack credit or have poor credit.

Additionally, some businesses can be classified as high-risk if they’re a startup without much capital or if they process
large volumes of transactions. Merchants can also be designated high-risk if they do business with customers in certain
countries.
What does this mean for payments/transactions?

Being classified as a high-risk business throws a wrench in a few things — most notably that the owner will usually
pay higher processing and chargeback fees than other businesses. The application process for payment processing is
also often more complex, sometimes taking more time and requiring more documentation and financial disclosure.
Furthermore, some payment processors hold some of the merchant’s cash in reserve or cap transactions each month,
which holds up cash flow and ultimately makes forecasting that much more difficult on the business. Additionally, some
payment companies that process payments under one merchant identification (MID) number, might freeze an account if
the business exceeds a chargeback limit.

21