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Letter from the editor

s technology has evolved, so too has the
ability of enterprising individuals to reach
markets far outside their own domes-
A tic borders. Many payments and fintech
companies already do business globally; others are
considering expanding beyond borders soon; some
are content to thrive locally. All options can work
well. But if you're considering global expansion, take
a look at Latin America (LATAM).
Howdy
As noted in this issue's lead article, LATAM has Howdy
emerged as a global ecommerce leader. Statista re-
Y’all!
ported it expects the region's ecommerce sales to
reach $700 billion by 2025. And a June 2022 Paysafe Y’all!
study, Lost in Translation: Consumer Payment Trends
2022: Navigating online payments in the age of uncertain-
ty, found 63.5 million Brazilian consumers use neo-
banks. Those are just two recent reports on this fast-
growing market. To explore what looks like a prime
opportunity, The Green Sheet interviewed individu-
als whose enterprises are shaping LATAM commerce,
cybersecurity, paytech and financial services.

Of course, to succeed in business anywhere, you must
offer top-notch products and services. And this re-
rk
as
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p y
’
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in
quires partners and vendors. One of our contributors I’m working hard to help you increase
discusses herein how to select them so you merchants y o ur b o t t o m line t o d a y!
your bottom line today!
will see you as a valuable consultant. Other experts
have delved into what payments businesses need to
o B
N
ull
know about sanctions to protect our payments rails No Bull
from illegal activities; why now is the time for B2B
payments to go digital; and the burgeoning buy now,
pay later (BNPL) market and its potential impact on Customized advertising campaigns
overextended consumers.
to fit any size company and budget.
BNPL is also the topic of two news stories highlighted
in this issue. One reports on how high default rates • Spotlight Innovators’ Pages
and economic headwinds are impacting some promi- (frequently updated content)
nent BNPL providers; the second reports on increased
scrutiny of BNPL firms in the UK. Other news stories • Print (various size options)
include Visa's decree that beginning April 15, 2023, • Resource Guide listing
merchants cannot assess surcharges in excess of 3
percent on credit card payments, and The U.S. Pay- (print/online/front page options)
ments Forum's new resource developed to simplify
the PINless debit implementation process for retail- • Email Blasts (to GS readership)
ers, networks and acquirers. • Online (website/twice monthly magazine)
We've also included a feature on a global leader in the • Video
digital identity market, new company and product
profiles, tips on starting a newsletter, and short items • Bundle advertisng campaign discounts*
on recent milestones in our sphere such as recent
awards for outstanding performance, executive ap- Rick Aston
pointments, acquisitions, partnerships and research.
Senior Media Partnership Specialist
To make sure we can spread the word about your pay-
707-284-1693
ments milestones, please send press releases to press@ 707-284-1693
greensheet.com. And to give us feedback, please email
greensheet@greensheet.com.
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