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Letter from the editor

edNow, a new set of payment rails oper-
ated by the Federal Reserve and designed to
complete payments almost instantaneously,
F has seemed more like FedNot, FedMaybe
or FedTomorrow, but that is no longer the case. This
month, the Fed disclosed that FedNow will open for
Howdy
business in July. FedNow is joining RTP, a real-time
payment network developed by The Clearing House Howdy
in 2017. Demand for both services is strong, especially
Y’all!
for FedNow among the 10,000-plus FIs that already
access the Fed through its FedLine network. Y’all!
This issue's lead article contains perspectives from ex-
perts who've been involved in or tracking FedNow's
development. Among the topics they discuss are
FedNow's path to date, its possible future impact on
automated clearing house transactions, the power of
consumer demand, and how to make real-time trans-
actions work for B2B.

In this today's world of omnichannel commerce; real-
time, contactless, biometric payments; and POS sys-
e
as
rk
o
e
l
o he
d t
u incr
o
p y
r
I
’
m w
in
g ha
tems that do everything except, perhaps, clean your I’m working hard to help you increase
house; one contributing writer provides a reminder to y o ur b o t t o m line t o d a y!
your bottom line today!
not be too quick to dismiss people who aren't embrac-
ing technology because understanding and respect-
o B
N
ull
ing their views can add real value to our endeavors. No Bull
One writer encourages us to think deeply about what
our end goal really is, and why, while another makes
a case for getting involved with legislation and rule Customized advertising campaigns
making that affects our industry before it becomes
law, not afterward. And that's not all. Our contribu- to fit any size company and budget.
tors have also detailed the many reasons why profes-
sionals selling merchant services will benefit from • Spotlight Innovators’ Pages
using AI in the sales process; payment processing (frequently updated content)
trends in 2023 to watch but not necessarily rely on;
and what happens when your business gets taken • Print (various size options)
over by the FDIC. • Resource Guide listing
When it comes to news, we post full stories regularly (print/online/front page options)
on www.greensheet.com and have highlighted some of
those herein, including coverage of the UK's move to • Email Blasts (to GS readership)
regulate BNPL, the CFPB's decision to not yet regulate • Online (website/twice monthly magazine)
BNPL, the ETA's new Forty Under 40 class, and U.S.
and UK regulators' swift action following the failure • Video
of Silicon Valley Bank. And, as always, you'll find our
continually updated Resource Guide, updates on in- • Bundle advertisng campaign discounts*
dustry milestones, event listings, and company and
product profiles. Rick Aston
We always keep in mind our mission to help em- Senior Media Partnership Specialist
power and connect you so that you can flour-
707-284-1693
ish in your career. Let us know how we're doing at 707-284-1693
greensheet@greensheet.com, and please continue to send
your press releases to press@greensheet.com.
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