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IndustryUpdate

2022 to almost 12 million in 2027. Phos has developed a SoftPoS orchestra- channels worldwide. In addition,
tion platform combining extensive connectivity with flexible user interfaces, Gaines has worked with fortune 100
Ingenico noted. CPG companies and led startups to
outpace their markets, Cash Depot
APPOINTMENTS noted. Most recently, Gaines was
the CEO of Stewarts Enterprises.
DECTA selects Scott Dawson Shawn Lally, Michelle Walls
join Get Beyond
DECTA, a provider of end-to-end payment infrastructure, appointed Scott
Dawson as head of sales and strategic partnerships.Dawson, an industry vet- Get Beyond added a channel sales
eran of more than 20 years, will be tasked with further strengthening the UK's division to its sales structure, led by
business development, relationship management, marketing, and operations Shawn Lally, senior vice president
teams, as well as building on the success already achieved locally in the UK. of channel sales, reporting to Mike
Previously, he served as commercial director at Neopay. He also held fraud Peters, Beyond president and CEO.
management positions at PSI Holdings and Neteller, before becoming senior He will lead with support from
fraud manager and then business development manager at ClickandBuy, Michelle Walls, business develop-
which was acquired by Deutsche Telekom. ment executive, Channel Sales. In
a career spanning more than two
Tony Gaines joins Cash Depot decades, Lally has built, redesigned,

Cash Depot Ltd selected Tony Gaines as its new chief revenue officer. An and reengineered numerous sales
experienced consumer packaged goods business leader, Gaines will focus on organizations for industry-leading
expanding groundbreaking cash services products across multiple channel corporations. He has held executive
verticals, Cash Depot said. Gaines brings to the company more than 25 years leadership roles at PrimeRevenue,
of experience as an executive in multiple product categories and services. He Paysafe, TransFirst and First Data,
was an innovator with the E&J Gallo Wine Co., Anheuser Busch, Logic and working with high profile partners.
Advantage Sales and Marketing where he represented several brands in all Walls joins Get Beyond with over 25
years of experience in sales, partner
management, and business develop-
ment. Prior to joining Get Beyond,
Walls led the partner programs as
business development manager of
partnerships with PrimeRevenue.

Socure taps Ayesha Prakash
Socure, a provider of digital iden-
HOLIDAY PAYMENT tity verification and fraud solutions,
hired Ayesha Prakash as head of
SOLUTIONS public sector partnerships. Prakash
will lead and grow Socure's alliance
and partnership ecosystem. Her
work will focus on strengthening
ACH • LEVEL III • EMV existing relationships with govern-
ment agencies and cultivating new
WEB • RECURRING collaborations at the federal and
state level. Most recently, Prakash
served as global vice president of
CASH DISCOUNT technology partnerships and alli-
ances at KELA, a cyber threat intel-
ligence firm. An award-winning
CUSTOMER DATABASE strategic alliance leader, Prakash
has extensive experience driving
global go-to-market efforts, previ-
C A L L F O R A D E M O ously holding leadership positions
8 0 0 - 2 9 6 - 4 8 1 0 such as the head of global partner-
ships and chief revenue officer at
leading cybersecurity and technol-
ogy firms.

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