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NewProducts

Facilitate instant payouts with

digital value infrastructure

over 22.5M gift cards across 30 countries and 18 currencies,
through partnerships with over 1,300 businesses.

Investors include Element Ventures, CommerzVentures,
Clocktower Ventures, Volution Capital, AlbionVC, and SAP.
Headquartered in London with teams across the globe,
Runa provides a closed-loop prepaid and stored value eco-
una, formerly known as WeGift, launched a system for gift card processing, improving access to new
digital value infrastructure designed to enable forms of digital assets at the POS or online, he noted, add-
individuals and businesses to pay and get paid ing that this business model can be replicated with other
R by anyone, instantly, anywhere in the world. forms of digital assets.
Runa's unique payment rail supports all forms of digital Expand capabilities, reach
value, the company stated, from fractional shares and
gift cards to cryptocurrencies and NFTs, facilitating B2C Runa stated that its platform is broadening capabilities to
payouts and C2B payments, free of charge for senders and form a digital payment network for all categories of digi-
recipients, across all asset categories. tal assets, including all of the company's existing function-
alities. The Runa infrastructure can integrate all forms of
Aron Alexander, CEO and founder of Runa, remarked that digital assets, company representatives noted, including
it would be unimaginable for any business not to accept prepaid and branded currency, cryptocurrencies, web3 to-
credit card payments and soon it will be equally unimagi- kenized assets (NFTs), air miles, stocks, subscriptions, and
nable for businesses not to accept any form of digital value. more.
"With Runa's infrastructure in place, there is no need for
one of these payment methods to be more complex than the These digital asset classes are currently underserved by the
other," he said. payments industry, Runa noted it can complement legacy
bank and credit card rails to create a comprehensive infra-
"I am excited to witness the impact Runa will have as a structure capable of transferring value rapidly and at scale.
means of transforming the way people use, exchange, and
create digital value." "Legacy payment systems are struggling to keep pace with
the rapid digitization of the economy, and lack the neces-
Anticipating digital currency and digital payment markets sary flexibility to transfer diverse assets outside of tradi-
to become a multi-trillion-dollar industry within the next tional card networks," Alexander said. "By pioneering a
decade, Alexander observed that numerous services re- first-of-its-kind payment rail, Runa will make it significant-
main siloed within legacy payment systems. ly easier to unlock all forms of digital value, making them
accessible across a wide range of merchant networks."
With individuals holding billions of dollars in gift cards,
airline miles, rewards points, and more, the fragmented The Runa network reaches more than 1 billion people, Al-
commerce landscape complicates digital value exchange, exander pointed out, and connects merchants, organiza-
he noted, with businesses not accepting credits individuals tions, and individuals in more than 30 countries and 20
struggle to spend. currencies. With thousands of leading enterprises relying
on Runa to reward, incentivize, and disburse funds to the
Boosting digital asset liquidity people they serve, the company directly connects to over
By boosting the liquidity of digital assets, Runa creates a 1,400 networks and sales channel partners, enabling digi-
win-win outcome for businesses and consumers, Alexander tal value to move more efficiently and economically than
explained, while making it easier for businesses to adapt to legacy systems.
an increasingly mainstream part of the economy. Runa en-
visions a world where enterprises can utilize digital value
for mass payouts and consumers can spend the value they Company: Runa
have received as they would like, he added, while purchas-
ing the products they want, when they want them. Product: Digital value infrastructure
Website: https://wegift.io
Alexander further noted that since its inception in 2016,
the company has helped users unlock and spend over $1.1B Contact: cs@wegift.io
worth of digital value in the form of gift cards, sending
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