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Experts have pointed out that technology has sharpened
The ve ry point of sale our defenses against all kinds of threats and risks, but it
The very point of sale
isn't infallible: if you want to move the needle with any
type of initiative, the first step is getting everyone on
board.
When fraudsters go Faster deployments

As anyone who has worked for a large or small organization
fast, we go faster can attest, getting everyone on board is far from easy.
Building consensus means convincing each business unit

company's bottom line or operational efficiencies. Team
By Dale S. Laszig leader that a disruptive new practice is good for them, the
DSL Direct LlC leaders are passionate about their business units and want
to see proof of concept before risking a new technology.
he payments journey has taken us from basic After all, who wants to be the first to try something new?
solutions to technical prowess. We've evolved
from a community of solutions into an eco- Marcio Mello has led identity and authentication platform
T system of capabilities. Our growing suite of product initiatives at such global enterprises as eBay, Intuit
payment technologies is built on core values of security, and PayPal, introducing new authentication paradigms
intelligence, agility and transparency. and getting everyone's buy-in to make it happen.
Throughout his career, he has achieved consensus across
I've written about these four pillars in The Green Sheet, different regions, attitudes, personalities and preferences.
watching their form factors change while their underlying He reflected on his journey in a March 2023 fireside chat
principles remain intact. Security solutions, for example, at Authenticate, a virtual conference hosted by the FIDO
have expanded reach; artificial intelligence has a new bully Alliance.
pulpit called ChatGPT; agile solutions will be faster with
FedNow; and transparency is gaining advocates, most Mello's journey mirrors the FIDO Alliance's progress
recently with the IMF's Feb. 3, 2023, report, The Central to fast, simple log-ins designed to replace passwords.
Bank Transparency Code – Findings of the Pilot Reviews. Through the years, Mello and his colleagues deployed
each new FIDO standard iteration at scale, resolved
Introduced Feb. 15, 2023, the Central Bank Transparency to help customers replace passwords with advanced
Code (CBT) is a comprehensive set of transparency authentication methods.
principles and practices that apply to all central banks, the Full speed ahead
IMF stated. After studying central banks from different
economic, financial and institutional environments, the Noting that passwords have been around for more than 60
IMF proposed the CBT to facilitate accountability and years, Mello stated consumers are fatigued with identity
policy effectiveness "by informing legislatures, markets, theft, password resets and getting locked out of their
citizens, and other stakeholders on a central bank's own accounts. "Companies require customers to prove
performance and compliance." their identities," he said. "Password-based authentication
prioritizes good guys without necessarily keeping the bad
A copy of the report is available for download at https://bit. guys out."
ly/3zUuRWb.
Achieving passwordless Nirvana will take time, but
Faster lanes protecting the ecosystem will be worth the effort, Mello

When it comes to security, payment processing and stated. Imagine how that secure foundation will help
marketing, we can no longer afford to be in the slow defeat security breaches and ATO attacks, he added,
lane. Technology is moving too fast. Fortunately, the saying, "Let's be the group to make that happen."
same advanced technologies we sell can manage menial
tasks and monitor transactions 24/7. And some of us get Bad actors are leveraging advanced technologies to become
employee discounts, which in addition to being a great more intelligent, agile and transparent. It's time to stop
perk, can turbocharge our selling. There's no better way procrastinating and work together to protect our identities
to build credibility than by personally vouching for your and data by making this our mantra: when fraudsters go
solution. fast, we go faster.

In recent interviews, I've heard industry leaders stress the Dale S. Laszig, senior staff writer at The Green Sheet and managing
importance of timing in numerous endeavors whether director at DSL Direct LLC, is a payments industry journalist and content
going to market, managing customer expectations ahead strategist. Connect via email dale@dsldirectllc.com, LinkedIn www.
of a product launch or reacting quickly to security threats. linkedin.com/in/dalelaszig/ and Twitter@DSLdirect.

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