Page 3 - GS230501

InsideGS

Empowering and connecting Enterprise selling in an
January 14, 2019 • Issue 19:01:01
today’s payments professionals By Dale S. Laszig present (CNP) SMBs in the United States, Canada, United
SMB world – Part 1
SMBs face.
Help me innovate
and personal experience to solve the most pressing issues
level salespeople (MLSs) can use their industry knowledge
During the past two years, Paysafe Group's Lost in
Transaction series has highlighted global payment trends.
May 13, 2019 • Issue 19:05:01
and the customer experience. complex,
In its latest installment, researchers surveyed 601 card-not-
Kingdom, Germany and Austria and 306 card-present
set of challenges.
attitudes about payment acceptance methods, innovation
uoyed by reports of record 2018 holiday spend-
Conversational commerce:
ing, analysts predict more retail growth in 2019,
particularly in the evolving small and midsize
B business (SMB) sector. Advanced technologies
O. B. Rawls IV , chief commercial officer, payment processing
SMBs in the United States and Canada. Respondents shared interactive, evolving
at Paysafe, said the research revealed that brick-and-
have introduced SMBs to a big-brand experience and new
mortar retailers aspire to truly innovate at the intersection
IVR systems
POS solutions.
Independent research by global payments provider Paysafe
of payments and the in-store experience. In response,
Paysafe's sales discovery process has evolved from price
Group found SMBs struggle with "competing priorities" in
and service discussions to needs assessment and solution
selling, he noted. Direct and indirect sales representatives
their efforts to balance frictionless checkouts with payment
have been centering conversations with merchants about
security. Lost in Transaction: The future of payments for SMBs,
published by Paysafe in October 2018, found 54 percent
that enable them to better their business," Rawls said. "By replace phoned-in payment card authorizations. Like Morse
of ecommerce merchants surveyed believe frictionless
security, data protection, business management tools and
transactions, such as in-app payments, make them more
aggressively targeted by fraudsters.
vulnerable to fraud. Seventy-six percent reported feeling
voice response (IRV) systems and dial modems began to
Payment technology's evolution began when interactive
"The end goal is to help our customers implement solutions
By Dale S. Laszig
code, early touchtone phones linked numeric values with
Semafone,
This is the first article in a two-part series that takes a
a data
Contributed articles inside by:
dual-tone multifrequencies (DTMF) to enable machines to
deep dive into today's SMB market. It takes a deep dive
transmit credit card numbers. Over time, service providers
eavesdropping on sensitive payment card data.
into evolving SMB environments and includes research
security
began to mask DTMF sounds to prevent criminals from
findings and commentary by payments industry leaders
and
TOC on page 3 becoming adept at representing the people and companies certification themselves," he added. compliance solution
innovating in the space. Part 2 will examine how merchant
any device, digital assistants help
n a world where anyone anywhere can transact on
messages to broadly distributed
provider for call centers, uses advanced DTMF masking
I it may seem incongruous to use
in its flagship solution, Cardprotect. Gary E. Barnett, CEO
Jeh Holsomback ...................................................................................20 deliver targeted
Martina Jeronski ...................................................................................36 machines to per-
at Semafone, noted that Cardprotect 4.0 is Payment Card
Nicholas Cucci ........................................................................................40
Steve Norell ............................................................................................34audiences. While
Industry Payment Application Data Security Standard
sonalize relationships, chat bots and digital assistants are
Bill Pirtle ................................................................................................... 42
(P A-DSS) certified. "We are literally saving our payment
application partners valuable time and costs that would
they serve. It's not always easy to differentiate between
machines and humans on the phone, email or online chat.
otherwise have gone towards achieving the [P A-DSS]
Continued on page 31
Adam Hofman, product manager at CallRail, mentioned
"Voice: payments' next integration," The Green Sheet's lead
article in issue 19:04:01, examined the expanding role of
than they were ten years ago, which has helped reduce wait
that advanced speech recognition has enabled IVR systems
voice technologies in payments. This article explores how
sentient machines are transforming transactions from
to recognize complex phrases. "These systems are smarter
times while improving customer experience," he said.
simple clicks into complex, interactive and contextual
expressions of our interests, personalities and lifestyles.
jobs? privacy and security and enhance productivity? Or will Contributed articles inside by:
The article also addresses concerns voiced by merchant
level salespeople and their customers about AI in smart
TOC on page 3 Continued on page 31
homes and connected workplaces. Will AIs respect our
they encroach on personal moments and take away our
Brandes Elitch ........................................................................................24
Dee and Emily Karawadra .................................................................33
Peter Spee ...............................................................................................36
Adam Atlas ..............................................................................................38
www.greensheet.com
Cover Story Education
Digital wallets win over ecommerce shoppers ....................1 Street Smarts
SM
By Patti Murphy Social media, a powerful sales tool ........................................28
After a steady eight-year climb, digital wallets have become a By Nick Cucci, Fluid Pay LLC
leading online payment method in North America. But cards With billions of users worldwide, social media is the perfect way to
remain integral to the shift in payment habits. get in front of customers, and businesses are using it to drive sales.
Here are several ways to harness this great resource.
News
Legal ease:
News Briefs: ISOs gone digital:
CFPB chief raises concerns over big tech .............................10 Legal implications for digital-only ISOs ...............................30
By Adam Atlas , Attorney at Law
After stumbles, a path forward for crypto emerging .....10
In today's digital-first business world, it's important to know what
Chargebacks911 in face-off with FTC, Florida AG............10 the potential legal implications are when operating a digital-only
Studies find growth in fast, digital payments ...................10 business.
NextTech, NJTC event highlights women leaders ............11 New Products
Industry Update ...............................................................................14 Boost profits, zap fraud with
Trade Association News embedded B2B payments ...........................................................36
Transform any wearable into
TRANSACT 23 inspires 'at the speed of payments' ..........18 secure, contactless POS ...............................................................37
Views Inspiration
Writing software is twice as fast with generative AI ......20 In a business slump, take action...............................................38
By Alexis Rockenbach, Compass UOL Departments
There is no question that coders have made specific tasks within
the software development process more efficient by using AI as a Letter From the Editor ......................................................................5
productivity tool, improving the way they work. Readers Speak: PayPal scams 2023 ...........................................8
Spotlight Innovators ......................................................................21
Insider's report on payments:
Americans amp up electronic payments ..............................32 DateBook .............................................................................................35
By Patti Murphy, ProScribes Inc. Resource Guide .................................................................................39
Advertiser Index ...............................................................................46
Noncash payments are growing at a rapid clip. The Fed reported
that in 2021, Americans made 204.5 billion ACH, card and check
payments with a combined value of $128.51 trillion.
Company Profile
Kueski:
Expand LATAM reach with Mexico's
largest BNPL provider ...................................................................23
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