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Letter from the editor

ith this issue of The Green Sheet about to
go to press, a global cyber attack target-
ing multiple entities, including the U.S.
W Energy Department, has people across
America on edge, wondering how we can adequately
protect the infrastructures we all rely on, the sensitive
data we transmit to accomplish everyday transac-
tions, and our very identities at risk of being posted
on the dark web. For many people, this is only a
passing concern unless their own personal data is
compromised. But for professionals in the expanding
identity community, protecting our identities and the
networks we use, and thus our way of life, is an ongo-
ing challenge they have taken on.

This issue's lead article, the second in a series on
digital identities, shares insights from several leaders
in the identity community. And the innovations on
passwordless sign-in and reusable identity brought
about by their dedication are reassuring.

Also reassuring is the generosity of our expert con-
tributors, who share wisdom and advice gleaned from
their successful careers on such topics as the crypto
community's beginning to figure out what ISOs have Bridge the Gap
known for decades; popular marketing tactics and between your
what they're designed for; the multiple advantages
of cash discount programs; the wisdom of focusing advertising dollars
on business fundamentals rather than on innova-
tion during uncertain economic times; and how com- and bottom line
panies can protect themselves if banks turn against
them when there are bank failures or other signs of
unrest in the economy. Customized advertising campaigns

In news briefs, we've included highlights from stories to fit any size company and budget.
on innovations, government actions, new guidelines
and research, specifically: a new study suggesting • Spotlight Innovators’ Pages
AIs and digital assistants may soon make cold call- (frequently updated content)
ing a thing of the past; The Federal Trade Commis-
sion's consent order, issued May 30, 2023, will provide • Print (various size options)
more debit card routing options to merchants, even • Resource Guide listing
for Mastercard debit transactions; merchants drown-
ing in so-called friendly fraud have been thrown a life (print/online/front page options)
raft by Visa in the form of an updated set of charge- • Email Blasts (to GS readership)
back guidelines, which took effect April 15, 2023; and
the four-day Identiverse event, which featured edu- • Online (website/twice month newsletter)
cation, networking and keynote presentations on the
advantages of reusable identity. • Video

You'll also find company and product profiles, up- • Bundled advertisng campaign discounts
dates celebrating the latest industry milestones, our
Resource Guide and messages from our supporting Rick Aston
advertisers seeking mutually beneficial partnerships.
To spread word of your latest developments, please Senior Media Partnership Specialist
send a press release to press@greensheet.com. And
if you have questions or comments, send them to 707-284-1693
greensheet@greensheet.com.

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