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NewProducts

Develop, certify, deploy payments

apps in record tim

border solutions that service multiple countries across
North American through a single application.

The AXIUM platform, which underpins APEX, streamlines
the process of creating custom payments apps by providing
a secure base framework upon which these apps can be
ngenico, a global provider of payments acceptance quickly built and certified, company representatives stated,
solutions, launched AXIUM Payment Experience adding that these capabilities facilitate faster time to market
(APEX), an application designed to simplify and in the rapidly evolving payments landscape.
I accelerate customized payments app development,
certification and deployment. The solution includes a range The APEX payment app is designed to fully integrate with
of retail, grocery, restaurant and hospitality functionalities Ingenico Estate Manager, which enables users to schedule
within a secure base framework, stated Brad Giles, senior and remotely manage software upgrades, configure
vice president, marketing and sales enablement at Ingenico. changes and tailor merchant software according to their
needs, furthering the creation of software and licensing
"At Ingenico, we bring payment technology, cloud services opportunities, Giles noted.
and partnership to the payment ecosystem," he said. "We Sales channel partner benefits
deliver all three to the market, all with equal importance
and working in harmony for the betterment of our partners With this app, Ingenico's ISO, agent, gateway, acquiring, and
who are reselling our technology and the ecosystem in reseller customers can focus on creating a more meaningful
general, which includes the merchant." merchant and consumer experience, while realizing the
benefits of a connected ecosystem, the company noted.
APEX streamlines the process of creating a customized
payments app, which frees developers to focus on adding Giles additionally said that APEX enables customers
value to the payment transaction while reducing time to and partners to dedicate more time to adding value and
market, Giles stated, adding the new app provides payment tailoring payments apps to the specific merchant segments
solution functionalities that meet North American they serve. By adding APEX to their payment software
customer requirements and caters to a range of industries portfolio, he noted, banks and acquirers can greatly reduce
and merchant environments. development costs and time and achieve quick scalability
with easy integration of value-adding applications.
End-to-end payments management Ultimately, he added, this leads to an improved end-user
Peter Stewart, head of the North American region at experience and a competitive edge for our customers and
Ingenico, noted that the end-to-end process of creating a partners in the payments industry.
market-specific payments app can take up to 12 months
when including the required value-add functionality for "Enabling our customers to easily add value to their
specific merchant segments and their associated consumer merchant customers is at the heart of all Ingenico solutions,
customers. and APEX is another example of this," Giles said. "Our
customers can now focus their resources on customizing
"With APEX, our customers are provided with a strong and payment transactions for the markets they serve and do
secure base of payment functionality, so they can focus so in less time. Combined with NUA, APEX can also be a
on adding unique features that bring value to both their bridge to PPaaS, opening access to a wide range of value-
merchant customers and the consumer, for a fraction of the added applications to enhance both our customers and the
time and cost and in a modular licensing model," he said. consumer experience."

Giles pointed out that APEX is built on the AXIUM platform,
which supports Android payment devices and APIs,
providing a bridge from third-party apps to the Ingenico Company: Ingenico
Payment Platform as a Service (PPaaS) and numerous Product: APEX
value-added applications. For example, he stated, Ingenico
customers can use the "North America Unified API (NUA)" Website: www.ingenico.com
to integrate gift cards, loyalty programs, surveys and other Contact: sam.boush@ingenico.com
value-added programs quickly and easily, including cross-
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