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Letter from the editor



                 here's so much to explore when considering
                 the transformations the payments industry
                 has  undergone in the 40 years  since The
        T Green Sheet launched. The industry's first
        trade magazine began as an email newsletter for mer-
        chant level salespeople, ISOs, and emerging payment
        processors and platforms looking for guidance at a
        time when information was scarce. Little did anyone
        know at  the  time  what  an astounding opportunity
        the acquiring side of payments, along with the asso-
        ciated new business services that emerged around it,
        presented.

        For this issue's lead article, we turned to members
        of The Green Sheet Advisory Board, asking them to
        share their experiences and perspectives from their
        tenure as leaders in the payments and fintech sphere.
        Some have been in the industry since the early days;
        others joined at various points along the way. They
        all gained insights as they grew into their respective
        roles.

        One role industry leaders have taken on through the
        years is that of contributing writer for this magazine.
        Our archives attest to the wide range of wisdom
        they've shared. Have a look at  www.greensheet.com/
        search.php?node=bylineDisplay. Contributors' arti-
        cles in herein include tips on interpreting the nuances
        of other people's body language; how smaller mer-
        chants with limited resources can compete with large
        corporations that offer shoppers a seamless payment
        experience; what to know about ecommerce business
        operations in Turkey, which is on the way toward be-
        coming a fully digital society; and how modern back-
        office systems can improve employee retention.

        One joy of reporting on our sphere is that we never
        lack for news to report week in, week out. A selec-
        tion of stories we've covered recently are highlighted
        in News Briefs. These include New Jersey's passage of
        a law capping credit card surcharges to prevent busi-
        nesses from profiting from the practice; the European
        Union official adoption of the Digital Operational
        Resilience Act, aimed at enhancing operational effi-
        ciency in information and communications technol-
        ogy within the financial sector; merchants's concerns
        about impending interchange rate increases, which,
        according to CMSPI,  could cost them  an extra  $502
        million; a shift from plastic to paper card products
        that reflects a growing commitment to sustainable
        practices; and widespread concerns about the loom-
        ing PCI DSS 4.0 compliance deadline set for March
        2025.

        Do you have news to share? If so, send your press re-
        lease to press@greensheet.com. And if you have ques-
        tions or suggestions, please email  greensheet@green-
        sheet.com.

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