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Letter from the editor

o far, we've covered a lot of
ground while celebrating this
month's 40th anniversary of
S The Green Sheet Inc. With
an eye for the industry's stunning evolution through
the years, our retrospective series has delved into the
ever-contentious merchant fees, the extraordinary life
of a payments transaction, the bygone era of clicks,
how this magazine has opened doors for legal learn-
ing, how old payment methods don't die so much as
co-exist with new ones, one professional's journey
through payments, evergreen advice, perspectives
from members of The Green Sheet Advisory Board,
and more.
This issue's lead article contains a second set of Ad-
visory Board members' answers to questions about
what attracted them to payments; how technology in-
novations have affected the industry and their com-
panies; how outside scrutiny has challenged, as well
as strengthened the industry; and advice that's likely
to stand the test of time. The first set of responses ap-
peared Sept. 11, 2023, in issue 23:09:01. We value the
industry leaders who responded to our questions,
as well as the numerous individuals who have sup- Bridge the Gap
ported our mission to empower and connect payment
professionals. It is their support, which takes many between your
forms, that has enabled us to adapt and thrive for four
decades. advertising dollars

Keeping in mind the current and future empower- and bottom line
ment of individuals working in diverse areas of the
payments sphere, we continue to offer articles from
experts with hands-on industry experience. Inside Customized advertising campaigns
this issue you'll learn about the not very well known to fit any size company and budget.
interchange pass-through fees, which are growing;
how you can help merchants fight chargebacks like • Spotlight Innovators’ Pages
a boss; the ongoing headaches financial institutions
and ATM owners and deployers share when it comes (frequently updated content)
to updating equipment and maintaining security, in- • Print (various size options)
cluding PCI compliance; and why being human is the
best differentiator for ISOs, merchant level salespeo- • Resource Guide listing
ple and others working in merchant services.
(print/online/front page options)
Highlights from our ongoing news coverage include • Email Blasts (to GS readership)
The New York State Supreme Court's order to three
MCA companies to repay millions of dollars to thou- • Online (website/twice month newsletter)
sands of small businesses; Intuit's introduction of
QuickBooks Money, an all-in-one electronic pay- • Video
ments and banking solution for small businesses; the • Bundled advertisng campaign discounts
impressive range of topics addressed at the recent
ETA Fintech Policy Forum; and the CFPB's criticism
of big tech over mobile pay apps. Rick Aston

You'll also find herein product and company pro- Senior Media Partnership Specialist
files, updates on company achievements, ca-
reer advice and more. Please keep sending your 707-284-1693
news to press@greensheet.com, and your feedback
to greensheet@greensheet.com.
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