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Letter from the editor

ayment transactions have evolved from
one-and-done sales to real-time, digi-
tal interactions between customers and
P brands, transforming simple transactions
of old into full-featured, tech-driven solutions. And
the payments industry itself has transformed from The Green Sheet
a collection of players working in relative isolation
to what this issue's lead article describes as three-
dimensional chess: a multilevel playing field where
every move simultaneously impacts players on every
Happy
board. And each payment transaction reverberates Happy
through a multitiered ecosystem.

Immersed in this interconnected, dynamic industry,
Thanksgiving!
one of our contributors explores the question of what Thanksgiving!
happens when payment processing infrastructure
fails, and how this can be remediated and prevented.
Another contributor points out that many of today's
opportunities don't come readymade and encourages
payments professionals to not always go for short-
We, at The Green Sheet, are
term gain but to also pursue untapped markets that W e , a t The G r e e n S he e t , a r e
are diamonds in the rough. Other topics discussed by
thankful for our partners.
our contributors include why diligent underwriting tha n k fu l f o r o ur p a r t ne rs.
matters in determining whether a potential merchant
partner presents an acceptable amount of risk; poten-
tial fallout from the Fed's regulatory initiative to drive
down debit interchange rates; and why cybersecurity
We are here to help you
is critical to gaining trust in our digitized world and W e a r e he r e t o he l p y o u
why faster innovation is needed to secure the future
t a
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for payment networks and those who use them. target your right audience.
We post news stories regularly on our homepage, • • Amplify your message
m
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ur mess
age
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www.greensheet.com, and have highlighted several
herein: Apple's policy of limiting competition in its
ur r
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xp
nd y
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o
ach
digital wallets now faces challenges as PayPal allows • • Expand your reach
customers to add PayPal and Venmo cards to Apple
Wallets; consumers are poised for a robust holiday • • Engage across channels
age acr
oss cha
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ls
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E
shopping season, adapting to higher prices driven by
inflation, according to a new report from Deloitte LLP;
same-day processing is a boon for the ACH, according A nd s e e y o ur o ne-o f-a-k ind
And see your one-of-a-kind
to Nacha, which reported that in 2023, the ACH net-
work handled 597.6 million same-day ACH payments,
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di
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l
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n
m
p
ime
ig
t
amounting to $1.78 trillion—marking a 16 percent and multimedia campaign
42.4 percent increase, respectively, compared to the
come to life.
same period in 2022; The Consumer Financial Protec- c o me t o lif e .
tion Bureau gave a boost to open banking when it pro-
posed new privacy guidelines, reintroducing Section
1033 of the Dodd-Frank Act, focused on consumer ac-
cess to personal data at financial institutions.
nne
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o
Connect today: :
C
a
y
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Additional industry news is encapsulated in up-
Rick Aston
dates from throughout the payments and fintech R i ck A s t o n
sphere on new appointments, acquisitions, partner- S e n i o r M ed i a P a r tn e rs h i p S pec i a l i ts t
Senior Media Partnership Specialitst
ships, research and other milestones. Plus, you'll
707-284-1693 / rick@greensheet.com
find our customary new product and company pro- 707-284-1693 / r i c k@g r ee n s h ee t.c o m
files along with words of inspiration. We'll welcome
your news at press@greensheet.com and your feedback
at greensheet@greensheet.com
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