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Education

positive experience for your customers and running
your business. Social media is a crucial

Popular white-label business solutions component in almost any
The white-label world is growing, and numerous types of modern marketing strategy.
businesses are benefiting. White-label business solutions
are available in every industry, making it easy for busi-
ness owners to get started and focus on growth immedi- company is about more than just posting something
ately. Some of the more prominent white-label business online. The real power comes from public relations
solutions include: (PR) content, which is commonly reviewed and refer-
• Products: Standard white-label products are what enced by journalists around the world. A white-label
PR firm can help to spread the right message through
have made the white-label industry so prominent.
Across industries, from wellness to fashion merchan- a variety of news sources. By 2025, experts believe PR
dising, white-label products are a popular choice. T- services will reach $129 billion in value (see https://ti-
nyurl.com/ynbmhmdp).
shirts are considered to be the top white-label prod-
uct to offer in 2023 (see https://tinyurl.com/2ux9bu9u). • Payment gateways: Accepting digital payments is
Common product options include candles, hoodies, crucial for any business, and white-label payment
snacks, supplements and lotions. solutions make it easy. With a white-label payment
• Services: White-label services present another op- gateway, you can bring fast and secure payments un-
portunity that can help business owners succeed. der your own brand. Using white-label solutions, you
can lead your customers and agents through a fully
Like white-label products, white-label services allow
companies to offer their customers more with every branded payment process using top-tier technology.
purchase. Common services include branding and While larger companies have the luxury of handling ev-
marketing, apps, software, sales teams and help desk
teams. erything in-house, white-label solutions make it easy to
level the playing field. Smaller companies can gain access
• Website design and SEO: One of the more modern to high-quality products and dedicated distribution chan-
white-label solutions is search engine optimization nels, all while improving their business offerings. With a
(SEO), which allows you to work with a white-label trusted white-label partner, business owners can focus on
partner to grow your website or even sell SEO ser- what matters: reaching more customers and providing ex-
vices to a client. These services can manage the con- ceptional customer service.
tent and design of your website for you, allowing you
to offer web solutions that customers love. Common Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also
solutions include web design and management, key- a graduate of Benedictine University and a member of the Advisory
word strategies, optimized website performance, and Board and Anti-Fraud Technology Committee for the Association of
search advertising. Certified Fraud Examiners, as a CFE himself. Fluid Pay is the ONLY 100
• Marketing content: A prominent part of SEO servic- percent cloud-based Level 1 PCI Payment Gateway processing trans-
actions anywhere in the world. Contact Nick at Nick@FluidPay.com.
es involves content. Every company, no matter how Benefits of crypto for the underbanked
small, needs content to rank online. With white-label
marketing services, you can provide content for cli-
ents or use content to grow your own website with
messages written to accurately present your brand Call me today!
online. Let me help you
With digital advertising reaching $616 billion in 2022 with your
(see https://tinyurl.com/mvamyetm), it is clear that busi- advertising
nesses find digital SEO solutions and other popular success.
options to be highly valuable. Common content types
include blog posts, web pages and newsletters. 707-284-1693
• Social media: Today’s modern brands don’t just need
blog posts; they also need social media. Social media
is a crucial component in almost any modern market-
ing strategy. With white-label services, you can create
captivating posts that catch the attention of your au-
dience. Ideal for Facebook, Instagram and X (formerly
Twitter), these solutions make it easy to grow your R R
brand online. ick Aston
• Public relations: Spreading the word about your Senior Media Partnership Specialist
Rick@greensheet.com
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