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Letter from editor

t press time, Thanksgiving
is almost here. Some
home chefs enjoy cook-
A ing the same dishes every
year for appreciative family and
friends; others mix it up, combining The Green Sheet
traditional favorites with new culinary delights. There
are those who like their turkey served around a restau-
rant table, with a waiter pouring wine for those who
Happy
imbibe. Some who have grown tired of cooking turkey Happy
year after year order-in foods traditionally served in
far-off lands.

There are as many ways to celebrate this day as there
Thanksgiving!
are families and groups of friends observing it. But talk Thanksgiving!
at most such gatherings at least touches on what people
are thankful for. And some families express thanks
for the businesses they are working together, passing
on knowledge and opportunity from generation to
generation. We, at The Green Sheet, are
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This issue's lead article shares experiences and
thankful for our partners.
reflections from a small slice of the many successful tha n k fu l f o r o ur p a r t ne rs.
professionals for whom payments is a family affair. For
them, camaraderie is palpable and far outweighs the
challenges they encounter on the job. Speaking with
r
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W
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them, it's impossible to miss the joy and pride in their We are here to help you
e t
r
voices. And working with them is a delight for us, too.
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One contributing writer heading a family business target your right audience.
explains in this issue how white-label products and
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age
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services can level the playing field. Other experts have • • Amplify your message
shared their insights and advice on how open APIs
can help fintechs revolutionize financial services; why
nd y
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ur r
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xp
ach
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the United States needs to speed innovation to handle • • Expand your reach
real-time payments, particularly since it currently
ls
age acr
n
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nne
oss cha
g
relies on cards and the ACH for payments; why the • • Engage across channels
disruption caused by instant payments in payroll
and digital wallets, and the pending changes in other
ne-o
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ind
e
e y
nd s
A
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industries, are just the tip of the iceberg for real-time And see your one-of-a-kind
payments adoption; how today's payments consulting
multimedia campaign
services can go beyond typical consulting to provide m u l t ime di a c a m p a ig n
exceptional benefits to clients; and a reminder to keep
come to life.
jargon out when speaking with merchants. c o me t o lif e .
In the news, we've highlighted stories on PIRG's
accusation and Mastercard's denial that Mastercard
sells cardholder data; the Fed's plans to further cut
d
t t
y
nne
o
C
c
a
o
interchange; J.P. Morgan's rollout of pay-by-bank; Connect today: :
predictions of a robust holiday season ahead; and
Rick Aston
WSAA's 20th anniversary conference. In addition, R i ck A s t o n
you'll find company and product profiles and updates
Senior Media Partnership Specialitst
on recent milestones in the payments sphere. S e n i o r M ed i a P a r tn e rs h i p S pec i a l i ts t
t.c
707-284-1693 / r
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We are grateful to you for supporting our work for the 707-284-1693 / rick@greensheet.com
past 40 years. Please continue to send press releases
to press@greensheet.com and comments to greensheet@
greensheet.com.
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