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Letter from editor

t's that time of year again.
After helping to prepare mer-
chants for the year-end holi-
I day season, you, as their ser-
Happy
vice providers, are evaluating your Happy
own results for this year while also strategizing for
the coming year. And you're making educated guesses
about what the major opportunities and challenges will
be in 2024. Are new disruptors aiming to rattle the pay-
ments industry as we know it? Will technologies that
have yet to go mainstream finally gain critical mass?

In this issue's lead article several payments experts
share what they see as new paradigms and possibili-
Holidays!
ties unfolding in the new year. There's no question the
influence of younger generations and new technology Holidays!
is growing, but innovative and traditional payment
methods will inevitably continue to coexist in 2024.

Also continuing into 2024 and beyond is our appre-
t The G
e
W
e
r
, a
e
, a
r
e
t
he
n S
e
ciation for the professionals who contribute to this We, at The Green Sheet, are
publication issue after issue. Topics they've addressed
n
tha
r
a
t
rs.
ne
ur p
fu
k
l f
r o
o
herein include taking care of customer service repre- thankful for our partners.
sentatives so they do not experience burnout, espe-
cially when there's a spike in traffic; unforeseen events
wreaking havoc on the travel industry, which necessi-
We are here to help you
tates a reimagining of payment systems to weather the W e a r e he r e t o he l p y o u
storm of unpredictability; how the immediate benefits
of cash advances can help merchants meet the finan-
rge
di
t y
h
ur rig
o
u
t a
e
nc
e
ta
.
cial demands of the year-end holidays; and the rising target your right audience.
popularity of BNPL despite some consumers being ill-
m
A
y y
p
lif
o
age
ur mess
prepared to make payments as agreed. • • Amplify your message
News Briefs highlight some recent news stories, in-
nd y
E
e
a
o
ach
ur r
xp
cluding reporting on a Consumer Financial Protec- • • Expand your reach
tion Bureau proposed rule that would subject large
age acr
ls
oss cha
n
nne
E
g
nonbank digital wallet and payment app providers • • Engage across channels
to the same supervisory process as banks, something
tech leaders are open to; support for the Credit Card
ne-o
o
ur o
nd s
e
f-a-k
e y
A
ind
Competition Act among various merchants and their And see your one-of-a-kind
lobbying groups, with a notable exception: the Small
ig
a
m
a
p
n
m
di
ime
t
l
a c
u
Business Payments Alliance, representing small busi- multimedia campaign
ness owners and tradespeople; a surge in pay-by-bank
e
c
.
me t
o
o lif
partnerships in the United States that mirrors the suc- come to life.
cess of this open banking solution in Europe, Asia and
the Middle East; and a survey by the National Retail
Federation and Prosper Insights & Analytics that de-
termined an estimated 182 million Americans would
Connect today:
shop in-store and online during the Thanksgiving Day C o nne c t t o d a y :
to Cyber Monday weekend.
Rick Aston
R i ck A s t o n
We've packed additional news into our updates on re-
i
n
t
ts
l
i
S
a
e
e
i
ed
rs
r
tn
a P
a
o
r M
i
p S
h
i
pec
cent research, partnerships, appointments and more. Senior Media Partnership Specialitst
You'll also find our latest product and company pro-
707-284-1693 / rick@greensheet.com
files inside. If you have questions, comments or sugges- 707-284-1693 / r i c k@g r ee n s h ee t.c o m
tions, please email greensheet@greensheet.com. And re-
member, we will welcome your press releases at press@
greensheet.com.
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