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IndustryUpdate

Japanese startups, while 38 percent come from overseas.
The selected startups cover various sectors including
Worldline's M. Bernard fintech, insurtech, mobility, health, smart cities, new
materials and packaging, energy, and food and beverage.
Throughout the program, these startups will gain access
Bourigeau passes away to events and seminars for business development, includ-
ing networking, mentoring and workshops, the company
stated, adding that Plug and Play Japan is a global inno-
vation platform focused on supporting corporate partners
and fostering collaboration between startups and indus-
try leaders. The program culminates in a Demo Day for
startups to showcase their progress.
Visa expands Fintech Fast Track program

Visa's Fintech Fast Track program now includes Visa
Direct, connecting fintechs to real-time money movement
capabilities. This enables fintechs to launch programs for
Worldline is mourning the sudden loss of its global transfers to eligible cards, bank accounts, and wal-
president, M. Bernard Bourigeau, at the age of lets, Visa stated, adding that Visa Direct supports various
79 on Dec. 14, 2023. Extending condolences to use cases like P2P payments, business payouts and mer-
his family, the company noted that Bourigeau chant settlements. The program also offers personalized
was a visionary entrepreneur, founder of a ma- tools, including Visa Consulting & Analytics support,
jor European digital services firm (Atos Origin) Amazon Web Services credits, and solutions like the Mer-
and a pioneer in payment industry consolida- chant Search API and Visa Risk Manager. Visa also noted
tion through Worldline. The company added that over the past year, Visa has welcomed 42 new clients
that Bourigeau was known for his leadership, to Fintech Fast Track in North America.
humanity, courage and commitment to team-
work. The board paid tribute to his unwavering Zally advocates for continuous user authentication
dedication to the company's success and noted
Georges Pauget, the company's lead indepen- Manchester, UK-based Zally is advocating for a shift in
dent director, will assume interim presidency, cybersecurity, urging online businesses to prioritize con-
following succession planning. tinuous authentication and behavioral biometric analysis.
Zally's solution, which will launch in 2024, will authenti-
cate users throughout their digital interactions, enhancing

ANNOUNCEMENTS security and user experience, the company stated, adding
that authentication approaches must go beyond the limi-
tations of passwords and multi-factor authentication. The
Incenter launches sales shift, the company noted, is crucial due to recent reports
engagement practice highlighting password vulnerabilities and use of shared
passwords across platforms. By reducing reliance on
Incenter Marketing introduces its Sales Engagement traditional passwords, Zally aims to help combat online
practice to assist sales teams in adopting modern techno- fraud effectively to create a safer online environment.
logical solutions for better engagement. Led by Katrina
Orlando, the company's vice president of sales engage- RESEARCH
ment, the practice aims to bridge the gap between mar-
keting and sales, offering a personalized touch in the
digital age. It leverages digital tools to create meaningful NFC payments market to reach $507.1B globally
client-customer interactions without overwhelming sales
teams, Incenter stated, adding that services include social The global NFC payments market, valued at $25.8 bil-
lion in 2022, is projected to reach $507.1 billion by 2032,
media presence building, digital engagement, sales train-
ing, event planning and marketing material strategies. according to a new report by Allied Market Research.
Growth is driven by the increasing use of smartphones
Plug and Play Japan picks 73 for accelerator for fast and secure transactions, as well as the rising
adoption of contactless payments in retail stores. How-
Plug and Play Japan chose 73 startups for its Winter/ ever, the need for NFC-compatible smartphones may
Spring 2024 batch accelerator program, running from hinder adoption, especially among users with older
December 2023 to March 2024. Of these, 62 percent are devices. Advancements in mobile payment technologies

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