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Education

side its UI, and is built off of its public-facing api. This
will be a huge help to your development team, as they can Look for proprietary technology
use the "inspect" tab in the browser while logged into the
gateway to see the active api calls. This makes trouble- that is built in-house and
shooting code simple and in its truest form.
not acquired through
The systems you choose to support your businesses all massive mergers.
come with a price, and you want pricing that makes
sense. If a payment gateway seems way cheaper than oth-
ers, there is probably a reason for it—but don't be tricked
into overpaying, either. Compare pricing to ensure you
are paying a fair price for the gateway's services. The fee spinning attempts. You and your gateway should be pro-
schedule should be competitive and put you in the driver's tecting your merchants this way automatically, without
seat to set up a profitable fee schedule for your business. their asking, across your entire portfolio.

A superior customer experience Customers expect brands to be online and to have a clear
presence confirming they are worth investing in. Before
Great technology doesn't guarantee a great experience. you choose a payment gateway, look into its online pres-
Choose a payment gateway that offers a top experience for
you and your customers. It should be easy to work with ence. Does it have articles that educate and inform? Is its
and simple to navigate. Gateways that over complicate the industry expertise evident?
payment process can cost you sales. No shopper wants to
fight a payment processor just to make a purchase. Of primary importance is to select a gateway that wants
to cater to you instead of stealing merchants or continuing
down a path of growth by acquisition. Make sure its offer-
Remember, too, that we are transitioning to a subscrip-
tion-based era. For items people use on an ongoing ba- ings fit your needs and that key representatives are reach-
able when you need help. Call centers and unsupported
sis, they love being able to subscribe and save. A good
payment gateway will make it easy for your customers to customer support agents won't suffice. Find a gateway
choose your products again and again. Gateway services that aligns with your business integrity and is obsessed
with what they do. Obsession always beats talent.
should also support hot items like dual pricing, surcharge
and cash discount. They should all be compliant, as well,
and integrated across the entire suite of products. Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also
a graduate of Benedictine University and a member of the Advisory
While most online orders used to be limited to desktop Board and Anti-Fraud Technology Committee for the Association of
computers, people now shop on phones, tablets and even Certified Fraud Examiners, as a CFE himself. Fluid Pay is the ONLY 100
video game consoles. When you choose a payment gate- percent cloud-based Level 1 PCI Payment Gateway processing trans-
way that is compatible across devices, you make it much actions anywhere in the world. Contact Nick at Nick@FluidPay.com.
easier for customers to choose your brand. Benefits of crypto for the underbanked

Financial transactions keep our world spinning, but they
can also include quite a bit of detail. To make it easy for
your staff to follow transactions and ensure compliance Call me today!
when it is called into question, you want a gateway that Let me help you
simplifies reporting for you. You should be able to modify with your
reporting to fit your needs and find the right information
for each transaction at any time. A great example is CSV advertising
exports to import into QuickBooks. success.
Bot detection and management 707-284-1693
Fraudsters are always seeking new ways to create chaos.
A hot topic lately has been bots attacking unprotected
shopping carts. Your gateway should do more than a
CAPTCHA that asks users to identify fire hydrants.

Find a gateway that analyzes and detects anomalies in
your traffic, scoring each request by how it's different R R
from your baseline. Machine learning and fingerprinting ick Aston
play a huge role in bot detection and can deter all card Senior Media Partnership Specialist
Rick@greensheet.com
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