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Letter from the editor

s we transition from one
year to another, many of
us are brushing up our
A goals for the coming
Happy
months and setting new ones—some modest, others Happy
big and bold, some purely aspirational. Meanwhile,
the industry is continuing its rapid evolution, and
payments experts are in the catbird seat, perfectly
positioned to assess the current moment and anticipate
what is in store.

Some of those experts share their views in this issue's
lead article. From discussing the evolution from a one-
size-fits-all model to highly personalized experiential
New Years!
products that adhere to individual users' preferences,
to the continued growth in contactless payments, to New Years!
massive regulatory changes, particularly regarding
third-party service providers, generative AI and geo-
political impacts on cross-border payments, these in-
dustry leaders shed light on what real challenges and
opportunities are emerging. We, at The Green Sheet, are
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Also shedding light on doing business in the payments
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l f
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rs.
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sphere this year, our contributing writers discuss legal thankful for our partners.
strategies for ISOs amid today's enchantment with and
growing use of AI; why it's imperative to pick the right
payment gateway partner and how to do that; practical,
We are here to help you
effective strategies merchants can use to enhance their W e a r e he r e t o he l p y o u
security during dark winter nights; and the possibility
t a
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rge
ur rig
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h
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that we're in an AI bubble, which isn't necessarily a bad target your right audience.
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thing.
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age
ur mess
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Breaking news stories highlighted herein include the • • Amplify your message
Biden Administration's crack down on "junk fees,"
which generate over $64 billion annually, and the FTC • • Expand your reach
ur r
nd y
a
o
ach
E
e
xp
and CFPB's proposed rules targeting fees identified
as deceptive, including credit card surcharges; Elon
ls
age acr
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nne
oss cha
g
n
Musk's aim to transform X, formerly Twitter, into a • • Engage across channels
comprehensive financial hub, encompassing financial
transactions beyond payments to realize his vision of X
as the center of Americans' financial lives, encompass-
f-a-k
ne-o
ind
o
ur o
e
e y
A
nd s
ing money, securities and more; the J.D. Power 2023 And see your one-of-a-kind
U.S. Small Business Credit Card Satisfaction Study,
u
a c
a
l
p
ig
n
m
a
m
ime
di
t
which revealed that rewards programs play a pivotal multimedia campaign
role in small business customer satisfaction with credit
c
o
e
me t
o lif
cards; the bipartisan Close the Shadow Banking Loop- come to life. .
hole Act introduced in the Senate to regulate nonbank
financial entities more like banks, preventing them
d
o
C
t t
a
o
c
y
nne
from benefiting from federal deposit insurance with- Connect today: :
out approval from the Federal Reserve; and a new re-
Rick Aston
port by the Mobey Forum, which indicates embedded R i ck A s t o n
finance is set to have a significant impact on the bank-
i
ts
t
i
a
l
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tn
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i
ing industry in Europe and the United States. We've Senior Media Partnership Specialitst
also included updates on recent industry milestones,
707-284-1693 / rick@greensheet.com
product and company profiles, and more. Please email 707-284-1693 / r i c k@g r ee n s h ee t.c o m
your news to press@greensheet.com, and send your ques-
tions and suggestions to greensheett@greensheet.com.
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