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IndustryUpdate

attacks. More than 80 percent of attacks occurred in engaging customers across various payment methods
North America, Europe and Asia. Operation Duck Hunt and boost revenue growth. This collaboration, he added,
showcased law enforcement's impact on the threat land- underscores Nuvei's commitment to providing a diverse
scape, despite resilient malicious schemes like DarkGate range of payment options through its customizable plat-
and Pikabot. form.

PARTNERSHIPS PXP Financial a GooglePay PSP
PXP Financial said it is now a Google Pay Payment
Factor4, LMS-POS integrate gift cards Service Provider (PSP), enabling integration for web
and native applications and secure transaction process-
Factor4 LLC, a gift card and loyalty solutions provider, ing. With over 150 million users worldwide, Google
integrated with LMS-POS, a liquor and retail POS sys- Pay offers convenient payment options across various
tem featuring lottery management and ID scanning. platforms, the company stated. Kamran Hedjri, PXP
This integration enables omnichannel gift card process- Financial's Group CEO, said, "We are delighted to be
ing, enhancing revenue generation, customer acquisi- able to add GooglePay to the range of online and in-store
tion and retention for merchants, the partners stated. payment solutions we can support to help merchants
Factor4 CEO Dan Battista expressed excitement about increase sales, reduce friction, and grow customer loy-
expanding his company's market reach. Ranjan Regmi, alty by aligning with how people want to buy."
LMS-POS co-founder, noted that the new partnership
facilitates sales growth, adding new value to liquor and ACQUISITIONS
retail stores.
Geidea, Fils focus on sustainability Blackhawk to acquire Tango rewards program

Fintech company Geidea partnered with Fils, a climate Aiming to bolster its global rewards platform, Blackhawk
action enterprise, to embed climate positivity into trans- Network agreed to acquire digital B2B gift card rewards
actions via API integration. This collaboration reflects company Tango Card. BHN CEO Talbott Roche cited
Geidea's commitment to sustainability and reshaping Tango's digital-first rewards approach and global con-
digital payments, aligning with Fils' mission for environ- tent breadth as complementary to BHN's portfolio. This
mental consciousness, the partners stated. They added strategic move, Blackhawk noted, combines BHN's scale
that the partnership allows merchants to estimate carbon and expertise with Tango's innovative B2B incentives
emissions for transactions, fostering a culture of sustain- platform. Tango CEO David Leeds pointed out that the
ability, and enabling customers to support carbon credit companies share customer-centric values. Regulatory
projects seamlessly and contribute to a greener future. approvals for the acquisition, which is backed by FTV
Capital and expected to close in 2024, are pending.
Giift, JCB aim to transform loyalty, rewards
Entrust enters talks to acquire Onfido
Giift and JCB International joined forces to enhance the
loyalty experience, leveraging JCB's global payment Entrust is in exclusive discussions to acquire Onfido, a
expertise and Giift's loyalty solutions. This partnership, cloud-based AI-powered identity verification provider.
they noted, signifies a significant advancement for Giift The potential acquisition aims to enhance Entrust's iden-
in the banking and finance sector, strengthening its tity solutions by incorporating Onfido's compliant AI/
presence and credibility. Sumit Uttamchandani, head of ML-based biometric and document IDV tech stack. This
strategic partnerships at Giift, emphasized the partners' move could advance biometric-based authentication for
commitment to growth and innovation while aiming to secure transactions and signing events, Entrust noted.
provide tailored benefits to JCB cardholders through Entrust President and CEO Todd Wilkinson praised
specially curated discounts and offers. Shinpei Isaji, Onfido's IDV expertise, stressing the importance of
senior manager of business planning at JCB, mentioned robust identity assurance amid AI-based threats. Onfido
that the collaboration opens new avenues for both orga- CEO Mike Tuchen expressed enthusiasm for potentially
nizations to drive customer engagement and satisfaction. expanding access to advanced digital identity verifica-
tion globally.
Nuvei partners with Cash App Pay
Paramount acquires Cypress Advantage
Nuvei Corp. and Cash App partnered to offer U.S. cus-
tomers a fast and convenient payment option for online Paramount Management Group agreed with Cypress
purchases. Through Nuvei's integration, partners can Advantage to acquire 7,500 ATMs, expanding
seamlessly add Cash App Pay to their checkout pro- Paramount's U.S. footprint. Cypress, established in
cess, appealing to younger consumers and encouraging 1996 by Samantha and Michael Guthrie, is known for
repeat shopping, Nuvei noted. Nuvei CEO Philip Fayer supporting independent ATM deployers (IADs) with
shared the company's mission to support partners in comprehensive services. Maya Fuentes, Paramount's

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