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IndustryUpdate

Get inspired by the Merchant Sales Podcast

f you are an ISO, merchant level salespeople or other merchant services provider,
the Merchant Sales Podcast is for you. Helmed by Patti Murphy, senior editor at The
Green Sheet Inc., and CCSalesPro CEO James Shepherd, the podcast covers the big
I issues in today's payments world and offers advice on ways to help you enhance
your offerings, attract new business and retain customers long-term.

Following are recaps of several recent episodes:
• Banking on the future in payments processing: Learn how Netevia is helping ISOs and
agents rewrite the merchant sales playbook to include banking services as a new source of residual
income. "We see massive opportunities," said Vlad Sadovskiy, Netevia's CEO. Then James shares
insights on value-added services for sub-verticals, and Patti reports on a new surcharging law in New
York.

• Processing payments for pot shops: "There are a variety of ways cannabis dispensaries can take
payments," Glen Kaplan of Charge Today said while discussing what his company is doing to support
merchant accounts within the cannabis vertical. Then James shares insights on enticing customers
away from Square. And Patti reports on a class action lawsuit brought against Visa by ISOs challenging
the card company's surcharging and cash discounting rules.

• Future-proofing your marketing and sales strategies: Learn about the future of ISO sales and
marketing from Allen Kopelman, industry veteran and CEO of Nationwide Payment Systems.
"Business owners are looking for partners," he said. "If we have the right products, they will pay."
James explains why content marketing is essential for ISOs and agents, and Patti reports on efforts in
Washington to regulate fintech companies offering payment services.
• Activating agents to sell integrated payments: Discover how Josh Holden, agent owner at CardConnect,
is building a team of local agents to sell complex payment processing solutions. Plus James reports on
getting outside capital, and Patti discusses how surcharging and cash discounting are getting snared
in the federal government's campaign against junk fees.

All episodes are available on Spotify, Stitcher, iTunes and the Merchant Sales Podcast
page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS for more than 1,100 participating dispensaries and their
customers across 30 states. Its app facilitates purchases
BlueStar named Star Micronics' at cannabis retailers via direct debit from checking
top distributor accounts, now accessible through over 14,000 financial
institutions, CanPay added. Offering stability and legiti-
BlueStar earned Star Micronics' 2023 Distributor of macy, CanPay noted, ensures reliability amid industry
the Year Award for the United States, Canada, Latin challenges.
America and Mexico. The award recognizes exceptional
sales growth and performance in reseller business devel- ETA, Discover unveil Forty Under 40
opment. BlueStar has consistently set new benchmarks The Electronic Transaction Association and Discover
in exceeding expectations and in establishing new stan- Global Network heralded the 2024 Forty Under 40 hon-
dards for supporting the reseller channel, Star Micronics orees and the 10 high-potential professionals selected
stated, adding that BlueStar's commitment to delivering for the 2024 ETA Young Payments Professionals Scholars
technologically advanced solutions, superior sales sup- (YPP) Program. The Forty Under 40 awards celebrate
port and services meets the growing demands of the industry trailblazers and innovators; the YPP Program
market exceptionally well. connects scholars with mentorship and resources,

CanPay strengthens cannabis payments platform including access to ETA industry events and network-
ing opportunities. All honorees will be celebrated at
CanPay, a payment network for cannabis transactions, ETA TRANSACT, April 17 to 19 in Las Vegas. To see
stated it enhanced its platform with faster, more secure the list of recipients, visit https://etatransact.com/awards-
bank linking capabilities, simplifying sign-up processes transact-2024/.

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