Page 5 - GS240301

Letter from the editor

he concept of orchestration
has been popular in the
tech sector for more than
T a decade, and, naturally,
orchestration has found a place in the payments indus-
try. By harmonizing technologies and streamlining
processes, orchestration is facilitating seamless trans-
actions and enhancing both merchant and customer
experiences, which leads to greater customer retention
for payments and fintech companies. Through insights
from industry leaders, the article underscores the
importance of strategic partnerships, customer-centric
approaches, and forward-thinking adaptability in nav-
igating the payments orchestration today, highlighting
its invaluable role in shaping the future of commerce.

Payments data has great value in shaping commerce,
and one expert contributing to this issue delves into
why ISOs are well-positioned to capitalize on it, pro-
vided they can navigate the legal issues in data man-
agement. Other contributors discuss new fraud tech-
niques surfacing routinely that are contributing to a
recent spike in friendly fraud negatively impacting
businesses; how a POS system is a powerful tool that Bridge the Gap
serves as a central hub for sales, inventory and custom-
er management; distinctions between cash advance between your
options available today; why fears about AI gradually
replacing us in the workforce and locking us out of our advertising dollars
computer systems are exaggerated, and the reality is
more benign; why it's a mistake for financial institu- and bottom line
tions to delay implementation of instant payments un-
til 2025; and why the EU's passage of new instant pay-
ments regulation puts them a step ahead of the United Customized advertising campaigns
States again, but only temporarily. to fit any size company and budget.

News stories we've spotlighted here include Senator • Spotlight Innovators’ Pages
Richard Durbin's demand that the CEOs of Mastercard
and Visa testify on April 9, 2024, before the Senate Ju- (frequently updated content)
diciary Committee about competition in the credit card • Print (various size options)
industry; a new study by the International Federation
of Robotics and Fraunhofer IPA that found 3.9 million • Resource Guide listing
robots were deployed across 40 countries, indicating (print/online/front page options)
growing demand for robotic technology; Discover and
Capital One positioning themselves to revolutionize • Email Blasts (to GS readership)
the credit card industry through a $35.3 billion all-
stock deal; new studies by LexisNexis Risk Solutions • Online (website/twice month newsletter)
and SonicWall that reveal a surge in cyberattacks em-
ploying AI and advanced technologies and targeting fi- • Video
nancial institutions, enterprises and individuals alike; • Bundled advertisng campaign discounts
and the possibility of national money service business
licensing to supplant individual state licensing, which
is cumbersome and complex. Rick Aston

Remember to check out the product and company pro- Senior Media Partnership Specialist
files and updates on new awards, research, partner-
ships, appointments and other milestones. And please 707-284-1693
send your feedback to greensheet@greensheet.com and
your news to press@greensheet.com.
5