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CompanyProfile

Improve results, boost

revenue with accurate

ID management

ISO/MLS contact:
af was founded in 2019 by Leonardo Rebitte
and Rafael Viana, technology leaders focused Bryan Yurkan
on improving identity verification and authen- Content Marketing Manager
C tication. After designing an in-house resource
for a Brazilian lender, the co-founders spun off the solu- 6463999229
tion into a standalone company, attracting outside inves-
tors and growing from $383,000 to nearly $5.5 million in bryan.yurcan@caf.io
revenue between 2019 and 2021, the company stated.
The growing company opened offices in Sao Paulo and • User onboarding: Using AI technology to verify
Rio de Janeiro, Brazil. Former Ethoca executives Jason identities and simplify the onboarding process, this
Howard and Darryl Green serve as CEO and executive product cross-checks information with government
chairman, respectively. With recent executive hires in the and third-party databases globally to help reduce
United States, Canada, United Kingdom and Europe, Caf friction, increase revenue and optimize the user
now employs 300 staff members and plans to continue to experience.
expand globally. • Know your customer (KYC): Leveraging advanced

Through its mission to create a safer internet through technology for comprehensive data coverage, this
product incorporates customizable search rules to
accurate, automated ID verification, Caf helps digital enhance customer identity verification. Adhering
businesses improve conversion rates, detect and reduce to global KYC regulations, the product can help
fraud and deliver optimal customer experiences, Caf simplify compliance with complex regulatory
representatives stated. requirements such as anti-money laundering.
AI-driven, human-proven • Know your business (KYB) – Combining optical
character recognition technology with trusted
Caf enables businesses in highly regulated industries to external data sources and customizable search
securely onboard and authenticate users by leveraging rules, this solution facilitates in-depth verification
advanced computer vision and machine learning models, of corporate entities, compliance with complex
an AI-powered decisions engine, and orchestration of regulations and fraud prevention through ongoing
biometric and identity databases, the company stated. monitoring, to drive business growth and accelerate
The combined technologies deliver automated customer customer onboarding.
onboarding, KYC, KYB, fraud prevention, authentication,
document verification and background-check solutions, • Document verification: Utilizing AI technology
Caf added. to verify the validity of onboarding documents
automatically and accurately, this solution can
In addition, Caf mentioned that its decentralized instantly identify fake or altered documents.
platform enables companies within the same industry
to share information in the fight against fraud without Benefiting the payments ecosystem
compromising user data or sharing PII, enabling Caf representatives further noted that the company ben-
businesses to remain compliant with global data privacy efits all entities in the payments ecosystem by enabling
laws. the fast and accurate verification of identities. This re-

Proven technology duces fraud, they said, by allowing businesses and con-
sumers to conduct transactions seamlessly, which will be
With a centralized command center for tracking and especially relevant as real-time payments become com-
managing identity data, the Caf platform facilitates monplace.The company affirmed that real-time payments
continuous risk profile monitoring of returning customers are highly convenient for businesses and consumers but
to keep customer profiles up to date, Caf representatives warned that RTP can also open up new avenues for fraud
said, noting that these capabilities ensure dynamic and abuse, because faster payments can also result in
risk management by adapting quickly to new data and faster fraud. Since real-time transactions are near-instan-
evolving threats. taneous, detecting and stopping fraud can be difficult.
Caf noted that It is difficult, if not impossible, to reverse
The solution is designed to help companies prevent real- fraudulent transactions, which is why it is important to
time fraud and account takeover attempts of clients' users, detect and prevent fraudulent payments transactions be-
they added, citing the following features and benefits: fore they occur.
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