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        VC money, but with no offering that               Anyone who has been at a fintech
        solves any problems. Such companies
        might not provide a new or better so-        conference in the last 10 years might have
        lution to an existing problem or have       been given a business card and tote bag by
        a real addressable market, and quite
        often they have no plan to become a          a company with a clever name, slick logo,
        profitable business. This preference       scads of VC money, but with no offering that
        for growth over profit is key and is
        one of the defining aspects of the                          solves any problems.
        ZIRP era. Of course, there are exam-
        ples where it has been responsible for
        massively successful companies. Am-   This shift prioritizes problem-solving over hypergrowth, potentially leading to
        azon dramatically cut prices of books   a more sustainable and impactful fintech industry. So, while the easy money
        to the point that physical bookstores   days are gone, the future of fintech is looking brighter than ever, built on a
        were going out of business, eventu-   foundation of innovation, purpose and resilience.
        ally expanding its customer base
        so much that it cannot fail to turn a
        profit.                               Scott Dawson, head of sales and strategic partnerships at DECTA, is a highly motivated and results
                                              oriented individual with 20 years of experience within the payments industry. Previously, he served
        In fact, it is selling so much that even   as commercial director at Neopay. He has also held fraud management positions at PSI Holdings
        the pennies it makes on a sale add up   and Neteller, before becoming senior fraud manager and then business development manager
        to hundreds of billions of dollars in   at ClickandBuy, which was acquired by Deutsche Telekom. DECTA,  www.decta.com, provides
        gross profit each year (see https://ti-  end-to-end payment infrastructure, from acquiring to issuing and processing, but unlike other
        nyurl.com/39pxe8f9). That being said,   players in the crowded payments marketplace the company offers bespoke-as-standard solutions
        its rate of growth is falling—despite   aimed at making payments accessible to everyone. Contact Scott via LinkedIn at linkedin.com/
        a marked upturn during the pan-       in/scott-dawson-uk.
        demic—from an average of around 40
        percent YoY quarterly growth in the
        early 2010s to 30 percent later in that
        decade and now a flat 20 percent. It
        has now transitioned from a period
        of rapid growth to a profit-driven
        model, something that many other
        growth-oriented companies have
        failed to do.
        From unicorns to diamonds
        Forget  the  days  of  blind  VC  bets  on
        hundreds of fintech startups, hoping
        for a unicorn jackpot. The easy mon-
        ey era is over. However, this industry
        shake-up could well be a blessing in
        disguise. Instead of taking aim at ev-
        ery company in sight, VCs are now la-
        ser-focused, seeking rare gems with
        real profit potential and solutions to
        actual problems. This shift forces in-
        novation and builds a stronger, more
        reliable fintech sector.

        Investment certainly isn't as exuber-
        ant as before; investors are taking a
        slower, more calculated approach.
        This scares some startups off the
        volatile VC roller coaster (see https://
        tinyurl.com/3dznkbyz), but it also
        pushes them to explore alternative
        funding  options, fostering resilience
        and adaptability.

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